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Outputs (54)

Experiential Brand Loyalty: Towards an Extended Conceptualization of Consumer Allegiance to Brands (2019)
Journal Article
Obiegbu, J., Larsen, G., & Ellis, N. (2020). Experiential Brand Loyalty: Towards an Extended Conceptualization of Consumer Allegiance to Brands. Marketing Theory, 20(3), 251-271. https://doi.org/10.1177/1470593119885167

This paper synthesises experiential and meaning-based dimensions of loyalty in order to extend the brand loyalty canon. The experientially loyal consumer is defined as one who is sufficiently invested in a brand to find personal symbolic meanings in... Read More about Experiential Brand Loyalty: Towards an Extended Conceptualization of Consumer Allegiance to Brands.

Co-constructing Loyalty in an Era of Digital Music Fandom: An Experiential- Discursive Perspective (2019)
Journal Article
Obiegbu, J., Larsen, G., Ellis, N., & O'Reilly, D. (2019). Co-constructing Loyalty in an Era of Digital Music Fandom: An Experiential- Discursive Perspective. European Journal of Marketing, 53(3), 463-482. https://doi.org/10.1108/ejm-10-2017-0754

Purpose: This paper aims to answer the following question: How can a discursive approach to how music fans construct loyalty in a digital context contribute to a theoretical understanding of brand loyalty? Design/methodology/approach: Drawing on insi... Read More about Co-constructing Loyalty in an Era of Digital Music Fandom: An Experiential- Discursive Perspective.

The Critical Music Fan: The Role of Criticality in Collective Constructions of Brand Loyalty (2019)
Journal Article
Obiegbu, J., Larsen, G., & Ellis, N. (2019). The Critical Music Fan: The Role of Criticality in Collective Constructions of Brand Loyalty. Arts and the Market, 9(1), 65-80. https://doi.org/10.1108/aam-01-2019-0006

Purpose: The purpose of this paper is to explore how the act of expressing criticism against a music brand fits with the identity and practices associated with being a loyal fan of that brand. Design/methodology/approach: Drawing on insights from the... Read More about The Critical Music Fan: The Role of Criticality in Collective Constructions of Brand Loyalty.

Making Sense of Global Key Account Management (GAM): a case study from Japan (2018)
Journal Article
Ellis, N., & Iwasaki, A. (2018). Making Sense of Global Key Account Management (GAM): a case study from Japan. Journal of Business & Industrial Marketing, 33(7), 1052-1064. https://doi.org/10.1108/jbim-01-2017-0003

Purpose – The purpose of this paper is to investigate the relevance to situated managerial practice of the implementation frameworks contained in the global (key) account management (GAM) literature and to explore what specific GAM-related issues may... Read More about Making Sense of Global Key Account Management (GAM): a case study from Japan.

Inter-functional collaboration and inter-organizational relationships in communications strategy implementation (2018)
Journal Article
Canacott, J., Ellis, N., & Tadajewski, M. (2018). Inter-functional collaboration and inter-organizational relationships in communications strategy implementation. RIMAR, 8(1), 1-16. https://doi.org/10.4025/rimar.v8i1.41078

There is a dearth of empirical studies focusing on marketing implementation, especially regarding the interplay between different functional areas and service providers. To fill this gap, this paper explores running a communications campaign across s... Read More about Inter-functional collaboration and inter-organizational relationships in communications strategy implementation.

Religious social-identities in the hybrid self-presentations of Sikh businesspeople (2017)
Journal Article
Purchase, S., Ellis, N., Mallett, O., & Theingi, T. (2018). Religious social-identities in the hybrid self-presentations of Sikh businesspeople. British Journal of Management, 29(1), 99-117. https://doi.org/10.1111/1467-8551.12268

This paper explores the identity work practices of Thai Sikh businesspeople. The paper focuses on two important social identities in participants’ self-presentations – those derived from religious (Sikh) and western business discourses – and identifi... Read More about Religious social-identities in the hybrid self-presentations of Sikh businesspeople.

“It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative (2017)
Journal Article
Wells, V., Ellis, N., Slack, R., & Moufahim, M. (2019). “It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative. Journal of Business Ethics, 158(3), 617-635. https://doi.org/10.1007/s10551-017-3747-4

The notion of community infers unity and a source of moral obligations in an organisational ethic between individuals or groups. As such, a community, having a strong sense of collective identity, may foster collective action to promote social change... Read More about “It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative.

Exploring strategies and dynamic capabilities for net formation and management (2017)
Journal Article
Schepis, D., Ellis, N., & Purchase, S. (2018). Exploring strategies and dynamic capabilities for net formation and management. Industrial Marketing Management, 74, 115-125. https://doi.org/10.1016/j.indmarman.2017.09.023

Nets represent forms of inter-organizational collaboration in networks in which actors can pursue complex objectives beyond their individual resources or abilities. Firms seeking to effectively form and manage nets face challenges in understanding ho... Read More about Exploring strategies and dynamic capabilities for net formation and management.

Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling (2017)
Journal Article
Dean, A., Ellis, N., & Wells, V. (2017). Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling. Journal of Marketing Management, 33(9-10), 764-788. https://doi.org/10.1080/0267257x.2017.1324895

This study deepens our understanding of the processes underpinning the diffusion of innovation by critically exploring the language that scientist sellers and buyers employ to facilitate sensemaking in their spoken marketing communications. Pervasive... Read More about Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling.

Using Discourse Analysis in Case Study Research in Business-to-Business Contexts. (2014)
Book Chapter
Ellis, N., & Rod, M. (2014). Using Discourse Analysis in Case Study Research in Business-to-Business Contexts. In R. Marshall, H. Pattinson, & A. Woodside (Eds.), Field Guide to Case Study Research in Business-to-Business Marketing (Advances in Business Marketing & Purchasing book series) (77-99). Emerald

Network Position and Identity: A Language-Based Perspective on Strategizing (2014)
Journal Article
Schepis, D., Purchase, S., & Ellis, N. (2014). Network Position and Identity: A Language-Based Perspective on Strategizing. Industrial Marketing Management, 43(4), 582-591. https://doi.org/10.1016/j.indmarman.2014.02.009

This article explores processes of strategizing within business networks by showing how managers employ sensemaking to cope with network paradoxes. It takes the linguistic turn to analyze how participants discursively construct their organizations' i... Read More about Network Position and Identity: A Language-Based Perspective on Strategizing.

Managerial Perceptions of Service-infused IORs in China & India: A Discursive View of Value Co-creation (2014)
Journal Article
Rod, M., Lindsay, V., & Ellis, N. (2014). Managerial Perceptions of Service-infused IORs in China & India: A Discursive View of Value Co-creation. Industrial Marketing Management, 43(4), 603-612. https://doi.org/10.1016/j.indmarman.2014.02.007

This paper explores the managerial challenges facing firms seeking to build relationships with other network actors while doing business in foreign markets. By taking a critical perspective on an area of increasing importance in both manufacturing an... Read More about Managerial Perceptions of Service-infused IORs in China & India: A Discursive View of Value Co-creation.

Marketing: A Critical Textbook. (2011)
Book
Ellis, N., Fitchett, J., Higgins, M., Jack, G., Lim, M., Saren, M., & Tadajewski, M. (2011). Marketing: A Critical Textbook. SAGE Publications

“Editors’ Introduction” (2011)
Book Chapter
Ellis, N., Tadajewski, M., & Pressey, A. (2011). “Editors’ Introduction”. In N. Ellis, M. Tadajewski, & A. Pressey (Eds.), Business-to-Business Marketing (xxi-xixv). SAGE Publications

Discourse, Practice, Policy. (2007)
Journal Article
Oswick, C., Keenoy, T., Beverungen, A., Ellis, N., Sabelis, I., & Ybema, S. (2007). Discourse, Practice, Policy. International Journal of Sociology and Social Policy, 27(11/12), 429-432

Managing Global Marketing Relationships. (2005)
Book Chapter
Ellis, N. (2005). Managing Global Marketing Relationships. In K. Lee, & S. Carter (Eds.), Global Marketing Management: Changes, New Challenges & Strategies (416-454). Oxford University Press

Distribution. (2004)
Book Chapter
Ellis, N. (2004). Distribution. In A. Palmer (Ed.), Introduction to Marketing – Theory & Practice (343-397). Oxford University Press