Helping Those Helping Others (2024)
Journal Article
Jabbar, A., Apostolidis, C., Baines, N., Devine, A., Christofi, M., & Trivedi, S. (in press). Helping Those Helping Others. The Journal of Technology Transfer,

Help those helping others-facilitating digitalisation and virtualisation in non-profit organisations through University-Industry Collaborations. Abstract: In this paper we explore the role of universities in supporting the adoption of digitalisation... Read More about Helping Those Helping Others.

Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis (2024)
Journal Article
Blut, M., Wünderlich, N. V., & Brock, C. (2024). Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis. Journal of Retailing, https://doi.org/10.1016/j.jretai.2024.04.001

Retailers rely on virtual assistants (VAs), such as Amazon's Alexa and chatbots, to deliver 24/7 customer service at low costs, as well as novel shopping opportunities. Despite improved VA capabilities due to artificial intelligence (AI), many retail... Read More about Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis.

Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes (2024)
Journal Article
El-Manstrly, D., Herhausen, D., Guha, A., Blut, M., & Grewal, D. (2024). Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes. Journal of Retailing, https://doi.org/10.1016/j.jretai.2024.03.002

Anecdotal evidence indicates a notable shift in online consumer expectations, emphasizing a desire for an enjoyable online shopping experience, beyond convenience and efficiency. This insight thus prompts key questions: Should retai... Read More about Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes.

Ethical compass: The need for Corporate Digital Responsibility in the use of Artificial Intelligence in financial services (2024)
Journal Article
Tóth, Z., & Blut, M. (2024). Ethical compass: The need for Corporate Digital Responsibility in the use of Artificial Intelligence in financial services. Organizational Dynamics, Article 101041. https://doi.org/10.1016/j.orgdyn.2024.101041

Service research and business ethics literature intersect concerning the question of artificial intelligence (AI) service robot accountability. In financial services, there is a broad spectrum of potential ethical issues, from data usage to customer... Read More about Ethical compass: The need for Corporate Digital Responsibility in the use of Artificial Intelligence in financial services.

Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions (2024)
Journal Article
Wünderlich, N., Blut, M., & Brock, C. (2024). Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions. Journal of Product Innovation Management, https://doi.org/10.1111/jpim.12726

The increasing introduction of intelligent, interactive robots in the service industry raises concerns about the potential dehumanization of service provision and its influences on corporate brand perceptions. To avoid adverse effects, new service de... Read More about Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions.

The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior (2024)
Journal Article
Ghiassaleh, A., Kocher, B., & Czellar, S. (2024). The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior. Journal of Retailing, https://doi.org/10.1016/j.jretai.2024.01.001

Retailers encounter consequential choices when categorizing products on a (virtual) shelf display. This research disentangles the impact of two of these categorization schemes, namely attribute-based and benefit-based product catego... Read More about The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior.

Ensemble learning with dynamic weighting for response modeling in direct marketing (2024)
Journal Article
Zhang, X., Zhou, Y., Lin, Z., & Wang, Y. (2024). Ensemble learning with dynamic weighting for response modeling in direct marketing. Electronic Commerce Research and Applications, 64, Article 101371. https://doi.org/10.1016/j.elerap.2024.101371

Response modeling, a key to successful direct marketing, has become increasingly prevalent in recent years. However, it practically suffers from the difficulty of class imbalance, i.e., the number of responding (target) customers is often much smalle... Read More about Ensemble learning with dynamic weighting for response modeling in direct marketing.

Theorising worker voice for supply chain justice – communication, representation and recognition (2024)
Journal Article
Stephens, V., Benstead, A. V., Goworek, H., Charles, E., & Lukic, D. (2024). Theorising worker voice for supply chain justice – communication, representation and recognition. International Journal of Operations & Production Management, https://doi.org/10.1108/ijopm-06-2023-0528

Purpose The paper explores the notion of worker voice in terms of its implications for supply chain justice. The paper proposes the value of the recognition perspective on social justice for framing workers’ experiences in global supply chains and i... Read More about Theorising worker voice for supply chain justice – communication, representation and recognition.

Algorithmic personalization and brand loyalty: An experiential perspective (2024)
Journal Article
Obiegbu, J., & Larsen, G. (2024). Algorithmic personalization and brand loyalty: An experiential perspective. Marketing Theory, https://doi.org/10.1177/14705931241230041

This article explores the relationship between algorithmic personalization and brand loyalty by examining how personalization experiences are articulated within the context of music streaming consumption. Despite previous acknowledgement of the link... Read More about Algorithmic personalization and brand loyalty: An experiential perspective.

From faces to feels: The impact of human images on online review usefulness (2023)
Journal Article
Wang, L., Chen, Y., Xu, Y., & Lin, Z. (2023). From faces to feels: The impact of human images on online review usefulness. Journal of Travel Research, https://doi.org/10.1177/00472875231217738

This research draws upon visual rhetoric theory to investigate the influence of user-generated photos containing human images on the perceived usefulness of online reviews, the mediating role of perceived support, and the moderating effect of rebate... Read More about From faces to feels: The impact of human images on online review usefulness.

Two birds with one stone: Goal conflict handling and its effect on well-being (2023)
Journal Article
Wang, L., Xu, Y., Lin, Z., & Chen, Y. (2024). Two birds with one stone: Goal conflict handling and its effect on well-being. Tourism Management, 102, Article 104878. https://doi.org/10.1016/j.tourman.2023.104878

A tourist’s journey is often shaped by the pursuit of diverse and sometimes conflicting goals. In this study, we investigate how tourists handle conflicting goals during their travels. Drawing upon life history theory, we have developed and tested a... Read More about Two birds with one stone: Goal conflict handling and its effect on well-being.

Acculturating again: Taiwanese migrants’ enduring COVID-19 coping paradox in the UK (2023)
Journal Article
Yen, D., Cappellini, B., Hendy, J., & Ming-Yao, J. (2024). Acculturating again: Taiwanese migrants’ enduring COVID-19 coping paradox in the UK. International Marketing Review, 41(7), 1-22. https://doi.org/10.1108/IMR-09-2022-0196

Purpose The COVID-19 pandemic has caused severe challenges to ethnic minorities in the UK. While the experiences of migrants are both complex and varied depending on individuals' social class, race, cultural proximity to the host country and accultu... Read More about Acculturating again: Taiwanese migrants’ enduring COVID-19 coping paradox in the UK.

The Influence of Lenders’ Personalities in Luxury Renting (2023)
Conference Proceeding
Pino, G., Ostovan, N., Ghiassaleh, A., & Kocher, B. (in press). The Influence of Lenders’ Personalities in Luxury Renting.

Sustainability Starts from Within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organizations (2023)
Journal Article
Brown, D. M., Apostolidis, C., Lal Dey, B., Singh, P., Thrassou, A., Kretsos, L., & Mohiuddin Babu, M. (2024). Sustainability Starts from Within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organizations. Industrial Marketing Management, 117, 14-27. https://doi.org/10.1016/j.indmarman.2023.12.006

Customer Perceived Value: A Comprehensive Meta-analysis (2023)
Journal Article
Blut, M., Chaney, D., Lunardo, R., Mencarelli, R., & Grewal, D. (2023). Customer Perceived Value: A Comprehensive Meta-analysis. Journal of Service Research, https://doi.org/10.1177/10946705231222295

Customer perceived value (CPV) is a cornerstone of marketing literature. However, myriad studies have generated contradictory empirical findings. In addition, though some existing literature reviews help clarify the conceptual foundations of CPV, the... Read More about Customer Perceived Value: A Comprehensive Meta-analysis.

Text Mining and Topic Modelling (2023)
Book Chapter
Li, Y., Shan, S., & Lin, Z. (2023). Text Mining and Topic Modelling. In P. Foroudi, & C. Dennis (Eds.), Researching and Analysing Business: Research Methods in Practice. London: Routledge. https://doi.org/10.4324/9781003107774-13

Social media platforms have become a prevalent place where customers can share their real opinions about products, services, or brands. This encourages businesses to invest abounding resources to analyse and understand what their customers are discus... Read More about Text Mining and Topic Modelling.

Internal R&D or external asset growth? A closer look at CEO narcissism and entrepreneurial orientation (2023)
Journal Article
Yang, L., Lin, Z., Quan, R., Cunningham, J., & Huang, W. (2023). Internal R&D or external asset growth? A closer look at CEO narcissism and entrepreneurial orientation. International Journal of Entrepreneurial Behavior & Research, https://doi.org/10.1108/IJEBR-09-2022-0797

Purpose: In today’s competitive business environment, understanding how leadership traits shape outcomes is critical. CEO narcissism, an intriguing and debated trait, raises questions about its impact on organizational behaviour, particularly regar... Read More about Internal R&D or external asset growth? A closer look at CEO narcissism and entrepreneurial orientation.

Unlocking potential: Macro insights into the evolution of a multi-destination tourism innovation network (2023)
Journal Article
Sun, P., Lin, Z., & Chen, C. (2023). Unlocking potential: Macro insights into the evolution of a multi-destination tourism innovation network. Journal of Travel Research, https://doi.org/10.1177/00472875231209981

This study investigates the evolution of a multi-destination tourism innovation network, focusing on the city destination as the unit of analysis. We analyzed a 21-year panel dataset of China’s Yangtze River Delta's tourism innovation network. Result... Read More about Unlocking potential: Macro insights into the evolution of a multi-destination tourism innovation network.

Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence (2023)
Journal Article
Fenton, A., Ahmed, W., Hardey, M. (., Boardman, R., & Kavanagh, E. (2023). Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence. European Sport Management Quarterly, https://doi.org/10.1080/16184742.2023.2270566

Given the worldwide growth of women’s football and its presence on social media, it is essential to explore and understand fan attitudes and culture. This article focuses on how fans react to the increased exposure of women sports professionals on so... Read More about Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence.

Eliminating customer experience pain points in complex customer journeys through smart service solutions (2023)
Journal Article
Holz, H. F., Becker, M., Blut, M., & Paluch, S. (2023). Eliminating customer experience pain points in complex customer journeys through smart service solutions. Psychology and Marketing, https://doi.org/10.1002/mar.21938

Scholarly understanding of customer journeys has evolved from a linear, single service provider perspective to encompass complex service delivery networks that involve multiple touchpoints governed by various service providers. This intricate setting... Read More about Eliminating customer experience pain points in complex customer journeys through smart service solutions.