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Managing Trade Marketing Relationships in Non FMCG Sectors: A Case Study.

Ellis, N.; Mayer, R.; Radford, V.

Authors

Professor Nicholas Ellis n.t.ellis@durham.ac.uk
Dissertation/SCA/SBP Supervisor

R. Mayer

V. Radford

Journal Article Type	Article
Publication Date	1999
Deposit Date	Jul 1, 2011
Journal	International Journal of Customer Relationship Management
Print ISSN	1461-4561
Volume	2
Issue	3
Pages	205-216
Public URL	https://durham-repository.worktribe.com/output/1530561

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