Professor Nicholas Ellis n.t.ellis@durham.ac.uk
Dissertation/SCA/SBP Supervisor
Managing Global Marketing Relationships.
Ellis, N.
Authors
Contributors
K. Lee
Editor
S. Carter
Editor
Citation
Ellis, N. (2005). Managing Global Marketing Relationships. In K. Lee, & S. Carter (Eds.), Global Marketing Management: Changes, New Challenges & Strategies (416-454). Oxford University Press
| Publication Date | 2005 |
|---|---|
| Deposit Date | Jul 1, 2011 |
| Publisher | Oxford University Press |
| Pages | 416-454 |
| Book Title | Global Marketing Management: Changes, New Challenges & Strategies. |
| Public URL | https://durham-repository.worktribe.com/output/1686598 |
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