Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation
(2024)
Journal Article
Wirths, O., Tóth, Z., & Diaz Ruiz, C. A. (2024). Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation. Industrial Marketing Management, 119, 162-177. https://doi.org/10.1016/j.indmarman.2024.04.004
This study examines the adversarial dynamics that emerge when service firms assess that manufacturers’ servitization initiatives pose an existential risk to their survival as independent organizations. Adopting an industrial networks perspective, thi... Read More about Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation.