J. Dul
Necessary Condition Analysis in marketing research.
Dul, J.; Hauff, S.; Tóth, Z.
Authors
Contributors
Nunkoo et al
Editor
Citation
Dul, J., Hauff, S., & Tóth, Z. (2019). Necessary Condition Analysis in marketing research. In N. E. al (Ed.), Handbook of Research Methods for Marketing Management. Elgar, London
| Publication Date | 2019 |
|---|---|
| Deposit Date | Oct 11, 2021 |
| Book Title | Handbook of Research Methods for Marketing Management |
| Public URL | https://durham-repository.worktribe.com/output/1652882 |
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