Dr Zsofia Toth zsofia.toth@durham.ac.uk
Associate Professor
Addressing the `Qualitative' in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template
Tóth, Z.; Henneberg, S.C.; Naude, P.
Authors
S.C. Henneberg
P. Naude
Citation
Tóth, Z., Henneberg, S., & Naude, P. (2017). Addressing the `Qualitative' in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template. Industrial Marketing Management, 63, 192-204. https://doi.org/10.1016/j.indmarman.2016.10.008
| Journal Article Type | Article |
|---|---|
| Publication Date | 2017-05 |
| Deposit Date | Oct 11, 2021 |
| Journal | Industrial Marketing Management |
| Print ISSN | 0019-8501 |
| Electronic ISSN | 1873-2062 |
| Publisher | Elsevier |
| Volume | 63 |
| Pages | 192-204 |
| DOI | https://doi.org/10.1016/j.indmarman.2016.10.008 |
| Public URL | https://durham-repository.worktribe.com/output/1231116 |
You might also like
Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers
(2024)
Journal Article
Elite Luxury Experiences: Customer and Managerial Perspectives
(2022)
Journal Article
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search