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Outputs (98)

The impact of digital governance on tourism development (2024)
Journal Article
Gozgor, G., Lau, C. K., Lin, Z., & Zeng, Y. (2024). The impact of digital governance on tourism development. Journal of digital economy, 3, 1-13. https://doi.org/10.1016/j.jdec.2024.05.003

This paper examines the impact of digital governance on inbound tourism using the panel dataset from 151 countries from 2000 to 2019. Fixed-effects and System Generalised Method of Moments estimations show that the internet shutdown capacity and prac... Read More about The impact of digital governance on tourism development.

The effect of different types of virtual influencers on consumers’ emotional attachment (2024)
Journal Article
Yan, J., Xia, S., Jiang, A., & Lin, Z. (2024). The effect of different types of virtual influencers on consumers’ emotional attachment. Journal of Business Research, 177, Article 114646. https://doi.org/10.1016/j.jbusres.2024.114646

A virtual influencer (VI) is a computer-generated, imagery-based digital character. It has become one of the hottest marketing trends, motivating researchers to investigate how consumers perceive VIs. However, consumers’ emotional attachment and bene... Read More about The effect of different types of virtual influencers on consumers’ emotional attachment.

Ensemble learning with dynamic weighting for response modeling in direct marketing (2024)
Journal Article
Zhang, X., Zhou, Y., Lin, Z., & Wang, Y. (2024). Ensemble learning with dynamic weighting for response modeling in direct marketing. Electronic Commerce Research and Applications, 64, Article 101371. https://doi.org/10.1016/j.elerap.2024.101371

Response modeling, a key to successful direct marketing, has become increasingly prevalent in recent years. However, it practically suffers from the difficulty of class imbalance, i.e., the number of responding (target) customers is often much smalle... Read More about Ensemble learning with dynamic weighting for response modeling in direct marketing.

From faces to feels: The impact of human images on online review usefulness (2023)
Journal Article
Wang, L., Chen, Y., Xu, Y., & Lin, Z. (2023). From faces to feels: The impact of human images on online review usefulness. Journal of Travel Research, https://doi.org/10.1177/00472875231217738

This research draws upon visual rhetoric theory to investigate the influence of user-generated photos containing human images on the perceived usefulness of online reviews, the mediating role of perceived support, and the moderating effect of rebate... Read More about From faces to feels: The impact of human images on online review usefulness.

Two birds with one stone: Goal conflict handling and its effect on well-being (2023)
Journal Article
Wang, L., Xu, Y., Lin, Z., & Chen, Y. (2024). Two birds with one stone: Goal conflict handling and its effect on well-being. Tourism Management, 102, Article 104878. https://doi.org/10.1016/j.tourman.2023.104878

A tourist’s journey is often shaped by the pursuit of diverse and sometimes conflicting goals. In this study, we investigate how tourists handle conflicting goals during their travels. Drawing upon life history theory, we have developed and tested a... Read More about Two birds with one stone: Goal conflict handling and its effect on well-being.

Text Mining and Topic Modelling (2023)
Book Chapter
Li, Y., Shan, S., & Lin, Z. (2023). Text Mining and Topic Modelling. In P. Foroudi, & C. Dennis (Eds.), Researching and Analysing Business: Research Methods in Practice. London: Routledge. https://doi.org/10.4324/9781003107774-13

Social media platforms have become a prevalent place where customers can share their real opinions about products, services, or brands. This encourages businesses to invest abounding resources to analyse and understand what their customers are discus... Read More about Text Mining and Topic Modelling.

Internal R&D or external asset growth? A closer look at CEO narcissism and entrepreneurial orientation (2023)
Journal Article
Yang, L., Lin, Z., Quan, R., Cunningham, J., & Huang, W. (2023). Internal R&D or external asset growth? A closer look at CEO narcissism and entrepreneurial orientation. International Journal of Entrepreneurial Behavior & Research, https://doi.org/10.1108/IJEBR-09-2022-0797

Purpose: In today’s competitive business environment, understanding how leadership traits shape outcomes is critical. CEO narcissism, an intriguing and debated trait, raises questions about its impact on organizational behaviour, particularly regar... Read More about Internal R&D or external asset growth? A closer look at CEO narcissism and entrepreneurial orientation.

Unlocking potential: Macro insights into the evolution of a multi-destination tourism innovation network (2023)
Journal Article
Sun, P., Lin, Z., & Chen, C. (2023). Unlocking potential: Macro insights into the evolution of a multi-destination tourism innovation network. Journal of Travel Research, https://doi.org/10.1177/00472875231209981

This study investigates the evolution of a multi-destination tourism innovation network, focusing on the city destination as the unit of analysis. We analyzed a 21-year panel dataset of China’s Yangtze River Delta's tourism innovation network. Result... Read More about Unlocking potential: Macro insights into the evolution of a multi-destination tourism innovation network.

Effective Pro-environmental Communication: Message Framing and Context Congruency Effect (2023)
Journal Article
Song, J., Lin, Z., & Zheng, C. (2023). Effective Pro-environmental Communication: Message Framing and Context Congruency Effect. Journal of Travel Research, https://doi.org/10.1177/00472875231206989

This research investigates the effectiveness of two types of message framing in pro-environmental communication: prescriptive versus proscriptive appeals in daily and tourism contexts. Two experimental studies were conducted. Study 1a focused on natu... Read More about Effective Pro-environmental Communication: Message Framing and Context Congruency Effect.

The impact of consumer skepticism on blockchain-enabled sustainability disclosure in a supply chain (2023)
Journal Article
Zhou, Y., Yan, S., Li, G., Xiong, Y., & Lin, Z. (2023). The impact of consumer skepticism on blockchain-enabled sustainability disclosure in a supply chain. Transportation Research Part E: Logistics and Transportation Review, 179, Article 103323. https://doi.org/10.1016/j.tre.2023.103323

The growing recognition of sustainable supply chain practices is indisputable. Nevertheless, consumer skepticism regarding the credibility of product sustainability information, which includes environmental impact and social responsibility, poses a s... Read More about The impact of consumer skepticism on blockchain-enabled sustainability disclosure in a supply chain.

The Influence of Family Firm Succession on Financialisation : Evidence from China (2023)
Journal Article
Zhang, L., Baranchenko, Y., Lin, Z., & Ren, L. (2023). The Influence of Family Firm Succession on Financialisation : Evidence from China. International Journal of Entrepreneurial Behavior & Research, 29(9/10), 2045-2064. https://doi.org/10.1108/IJEBR-10-2022-0908

Purpose – This study seeks to fill a gap in the literature by examining the role of family firm succession in shaping the firm’s approach to financialisaton, which has received limited attention in previous research. In addition, the study explores t... Read More about The Influence of Family Firm Succession on Financialisation : Evidence from China.

The future is now? Consumers’ paradoxical expectations of human-like service robots (2023)
Journal Article
Zhu, T., Lin, Z., & Liu, X. (2023). The future is now? Consumers’ paradoxical expectations of human-like service robots. Technological Forecasting and Social Change, 196, Article 122830. https://doi.org/10.1016/j.techfore.2023.122830

The increasing adoption of human-like intelligent robots in various services has raised significant social and ethical concerns about their future implications. This study investigates how consumers' perceptions of the future development of anthropom... Read More about The future is now? Consumers’ paradoxical expectations of human-like service robots.

Concept and Evidence of Tourist Risk Gaze (2023)
Journal Article
Xie, C., Yu, J., Zhang, J., Wu, M., Lin, Z., & Feng, P. (2023). Concept and Evidence of Tourist Risk Gaze. Journal of Travel Research, https://doi.org/10.1177/00472875231197993

Gaze describes the experiential way that tourists perceive destinations during trips. Destination-related risks are inevitable in tourism; however, little attention has been given to the tourist gaze based on travel risk. Our research addresses this... Read More about Concept and Evidence of Tourist Risk Gaze.

Rise through coping with service failures in tourism (2023)
Journal Article
Su, L., Chen, H., & Lin, Z. (2023). Rise through coping with service failures in tourism. Annals of Tourism Research, 102, Article 103643. https://doi.org/10.1016/j.annals.2023.103643

Service failure, a common stressor experienced by tourists during their travels, can have a far-reaching impact beyond the travel domain. This research investigates how tourists cope with service failure during their travels and its influence on thei... Read More about Rise through coping with service failures in tourism.

How risk messages influence tourist processing and sharing: The role of emojis (2023)
Journal Article
Zhang, J., Xie, C., Chen, Y., & Lin, Z. (2023). How risk messages influence tourist processing and sharing: The role of emojis. Journal of Hospitality and Tourism Management, 56, 454-468. https://doi.org/10.1016/j.jhtm.2023.08.001

Understanding how tourists process and share risk messages during a crisis is critical for tourism risk communication. This research develops and tests a theoretical framework of tourist risk information processing and sharing in the context COVID-19... Read More about How risk messages influence tourist processing and sharing: The role of emojis.

Leader–follower congruence in psychological capital: effects on LMX and turnover intention (2023)
Journal Article
Zhang, X., Lin, Z., Chen, X., Zhang, Z., & Liu, D. M. (2023). Leader–follower congruence in psychological capital: effects on LMX and turnover intention. Leadership and Organization Development Journal, 44(4), 489-502. https://doi.org/10.1108/lodj-09-2020-0419

Purpose Prior studies have consistently shown that leader psychological capital is beneficial for leader–member exchange (LMX) and followers’ outcomes. In this study, the authors challenge this consensus; they propose that a leader with high-level p... Read More about Leader–follower congruence in psychological capital: effects on LMX and turnover intention.

Integrating interactions between target users and opinion leaders for better recommendations: An opinion dynamics approach (2022)
Journal Article

The social recommender system can accurately recommend information to users, according to their interests based on the characteristics of their social network, however, the interaction between users has not been fully captured in the existing social... Read More about Integrating interactions between target users and opinion leaders for better recommendations: An opinion dynamics approach.

Workplace loneliness, ego depletion and cyberloafing: Can leader problem-focused interpersonal emotion management help? (2022)
Journal Article

Purpose: This study aims to explore whether and how workplace loneliness leads to cyberloafing and the role of leader problem-focused interpersonal emotion management in buffering this relationship. Design/methodology/approach: Drawing on ego depleti... Read More about Workplace loneliness, ego depletion and cyberloafing: Can leader problem-focused interpersonal emotion management help?.

How does the combination of factors influence entrepreneurs’ decision-making logic? A qualitative comparative analysis (2022)
Journal Article

This study explores the different paths that lead to the effectuation and causation of entrepreneurial decision-making logic. Data were collected from a sample of 300 entrepreneurs in China in January and March 2018 and analyzed using crisp-set quali... Read More about How does the combination of factors influence entrepreneurs’ decision-making logic? A qualitative comparative analysis.

Flexible versus Committed and Specific versus Uniform: Wholesale Price Contracting in A Supply Chain with Downstream Process Innovation (2022)
Journal Article

If buyers are asymmetric in terms of their operating costs, researchers and managers broadly agree that the supplier can optimize her/his own profit by offering the more efficient buyer a higher price. In this paper, we develop a game theoretical mod... Read More about Flexible versus Committed and Specific versus Uniform: Wholesale Price Contracting in A Supply Chain with Downstream Process Innovation.

Government R&D subsidies and firm innovation performance: The moderating role of accounting information quality (2022)
Journal Article

The effects of government R&D subsidies can vary across recipient firms, depending on the various characteristics of a firm, potentially including the firm’s accounting information quality (AIQ). It has been well recognized that high AIQ helps to red... Read More about Government R&D subsidies and firm innovation performance: The moderating role of accounting information quality.

COVID-19, economic impact, mental health and coping behaviors: A conceptual framework and future research directions (2021)
Journal Article

The covid-19 pandemic has caused serious economic and social consequences. Recent research shows that the pandemic has not only caused a physical health crisis, but also caused many psychological and mental crises. Based on the contemporary cognitive... Read More about COVID-19, economic impact, mental health and coping behaviors: A conceptual framework and future research directions.

Explore for a day? Generating personalized itineraries that fit spatial heterogeneity of tourist attractions (2021)
Journal Article

Recommender systems are widely adopted by firms as an innovative personalization tool across various industries. Most of the existing tour recommender systems treat the spatial structure of tourist attractions as a single type, which neglects the spa... Read More about Explore for a day? Generating personalized itineraries that fit spatial heterogeneity of tourist attractions.

Leveraging tourist trajectory data for effective destination planning and management: A new heuristic approach (2021)
Journal Article

Understanding tourist movements provides insights for destination planning, service design and marketing. The key challenge is to develop a tool that can capture the value in the tourist mobility data. This study presents a new heuristic approach tha... Read More about Leveraging tourist trajectory data for effective destination planning and management: A new heuristic approach.

Subjective well-being, mobile social media and the enjoyment of tourism experience: A broaden-and-build perspective (2021)
Journal Article

Drawing on broaden-and-build theory of positive emotions, this study treats tourist pre-existing subjective well-being as an antecedent and examines its impact on the use of mobile social media (MSM) for sharing tourism experiences. The study further... Read More about Subjective well-being, mobile social media and the enjoyment of tourism experience: A broaden-and-build perspective.

The Impact of Geopolitical Risks on Tourism Supply in Developing Economies: The Moderating Role of Social Globalization (2021)
Journal Article

Capital investment is vital for sustainable tourism growth, particularly in times of geopolitical turmoil. This study examines how tourism investment was influenced by geopolitical risks considering social globalization as a moderating factor. Data w... Read More about The Impact of Geopolitical Risks on Tourism Supply in Developing Economies: The Moderating Role of Social Globalization.

Harnessing heterogeneous social networks for better recommendations: A grey relational analysis approach (2021)
Journal Article

Most of the extant studies in social recommender system are based on explicit social relationships, while the potential of implicit relationships in the heterogeneous social networks remains largely unexplored. This study proposes a new approach to d... Read More about Harnessing heterogeneous social networks for better recommendations: A grey relational analysis approach.

The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products (2020)
Journal Article

Purpose: The purpose of this study is to examine how subjective knowledge about fair trade products and the perceived trustworthiness of information about fair trade goods influence purchase intention and reported purchase behaviour across two produc... Read More about The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products.

Mapping destination images and behavioral patterns from user-generated photos: a computer vision approach (2020)
Journal Article

Destination image studies were traditionally based on questionnaire surveys, but the recent rise of user-generated content and social media big data analytics provide new opportunities for advancing tourism research. This study adopts one of the late... Read More about Mapping destination images and behavioral patterns from user-generated photos: a computer vision approach.

Tourist gaze through computer vision: Differences between Asian, North American, and European tourists (2020)
Journal Article

• What tourists gaze on varies across the three groups. • North American tourists prefer to gaze on water scenes. • European tourists have a preference for the scenes of foliage and sky. • Asian tourists like to present themselves in front of traditi... Read More about Tourist gaze through computer vision: Differences between Asian, North American, and European tourists.

Destination risk perception, image and satisfaction: The moderating effects of public opinion climate of risk   (2020)
Journal Article

There is scant knowledge about how public opinion climate of risk influences tourist behavior in times of a safety crisis at the destination. In this study, we examined the potential moderation effect of public opinion climate on the relationships be... Read More about Destination risk perception, image and satisfaction: The moderating effects of public opinion climate of risk  .

Negative emotions, positive actions: Food safety and consumer intentions to purchase ethical food in China (2020)
Journal Article

Although ensuring food safety is still an urgent social issue in China, ethical consumption practices are relatively new, and ethical food is not widely consumed. Chinese consumers often face confusing information about a particular food product's sa... Read More about Negative emotions, positive actions: Food safety and consumer intentions to purchase ethical food in China.

Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement (2020)
Journal Article

This research examines the influence of consumer online brand community engagement (OBCE) at a time of product-harm crisis on consumers’ cognitive responses and behavioral reactions toward the affected brand’s super-recovery effort. Data were collect... Read More about Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement.

How do human resource management practices affect employee well-being? A moderated mediation model (2020)
Journal Article

Purpose – The study examines how human resource management practices (HRMPs) – including ability practice, motivation practice, and opportunity practice – affect employee well-being (EWB) – including life well-being, job well-being, and psychological... Read More about How do human resource management practices affect employee well-being? A moderated mediation model.

Relationship between employability and turnover intention: The moderating effects of organizational support and career orientation (2019)
Journal Article

This study examines the impact of employability on turnover intention by differentiating internal and external employability, and considering the possible moderating roles of perceived organizational support (POS) and career orientation. Using a samp... Read More about Relationship between employability and turnover intention: The moderating effects of organizational support and career orientation.

The impact of high-speed railway on tourism spatial structures between two adjoining metropolitan cities in China: Beijing and Tianjin (2019)
Journal Article

This study examines the impact of HSR services on the tourism spatial interactions between Beijing and Tianjin in China. Data were collected from official statistical reports. A method of derivation was developed and several indexes, such as tourism... Read More about The impact of high-speed railway on tourism spatial structures between two adjoining metropolitan cities in China: Beijing and Tianjin.

International networking and knowledge acquisition of Chinese SMEs: The role of global mind-set and international entrepreneurial orientation (2019)
Journal Article

Chinese small and medium-sized enterprises (SMEs) are increasing their international networking and knowledge acquisition activities. This paper attempts to explain this phenomenon by examining the joint influence of leader global mind-set and firms’... Read More about International networking and knowledge acquisition of Chinese SMEs: The role of global mind-set and international entrepreneurial orientation.

Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services (2018)
Journal Article

Online consumer reviews offer an unprecedented amount of information for consumers to evaluate services before purchase. We use the dual process theory to investigate consumer perceptions about information helpfulness (IH) in electronic word-of-mouth... Read More about Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services.

Prioritizing destination attributes for optimal resource allocation: A study of Chinese tourists visiting Britain (2018)
Journal Article

This study assesses the importance, performance and the interrelationships of key destination attributes for marketing managers to prioritize resource allocation. A three-dimensional analysis of Importance-Performance-Impact factors (IPIA), based upo... Read More about Prioritizing destination attributes for optimal resource allocation: A study of Chinese tourists visiting Britain.

Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in (2018)
Journal Article

Research in commitment–trust perspective overlooks the effect of status quo bias on consumer brand loyalty. This study aims to integrate the bias including consumers’ deliberate inertia and cognitive lock-in with consumers’ trust and commitment in th... Read More about Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in.

Attracting Chinese FDI in Africa: the role of natural resources, market size and institutional quality (2018)
Journal Article

Purpose – The study aims to examine the effect of natural resources, market size and five major institutional factors (voice and accountability; political stability and absence of violence; regulatory quality; rule of law; and control of corruption)... Read More about Attracting Chinese FDI in Africa: the role of natural resources, market size and institutional quality.

Factors Driving Firms from Emerging Countries into the Global Market: The Case of Chinese SMEs Entering the North East of England. (2017)
Book Chapter
Quan, R., & Lin, Z. (2017). Factors Driving Firms from Emerging Countries into the Global Market: The Case of Chinese SMEs Entering the North East of England. In T. Dorożyński, & A. Kuna-Marszałek (Eds.), Outward Foreign Direct Investment (FDI) in Emerging Market Economies (311-328). IGI Global. https://doi.org/10.4018/978-1-5225-2345-1.ch016

The purpose of this chapter is to identify the key factors that explain the decision of Chinese small and medium sized enterprises' (CSMEs) investment into the North East of England. The authors conducted 23 semi-structured interviews with key decisi... Read More about Factors Driving Firms from Emerging Countries into the Global Market: The Case of Chinese SMEs Entering the North East of England..

Predicting Urban Medical Services Demand in China: An Improved Grey Markov Chain Model by Taylor Approximation (2017)
Journal Article

The sharp increase of the aging population has raised the pressure on the current limited medical resources in China. To better allocate resources, a more accurate prediction on medical service demand is very urgently needed. This study aims to impro... Read More about Predicting Urban Medical Services Demand in China: An Improved Grey Markov Chain Model by Taylor Approximation.

Resident-tourist value co-creation: The role of residents’ perceived tourism impacts and life satisfaction (2017)
Journal Article

This study aims to expand tourism value co-creation to include resident-tourist social interactions. Specifically, we aim to empirically verify the effects of residents' life satisfaction and their perceived benefits and costs of tourism development... Read More about Resident-tourist value co-creation: The role of residents’ perceived tourism impacts and life satisfaction.

The lack of market integration in the Chinese beer and wine markets: Evidence from Stationarity Test. (2016)
Book Chapter
Lau, M., Lin, Z., Boansi, D., & Ma, J. (2016). The lack of market integration in the Chinese beer and wine markets: Evidence from Stationarity Test. In I. Cabras, D. Higgins, & D. Preece (Eds.), Brewing, Beer and Pubs: A Global Perspective (123-144). Palgrave Macmillan. https://doi.org/10.1057/9781137466181_7

Prior to economic and market reforms, China was a relatively closed society in deep economic stagnation, mainly due to excessive centralized bureaucratic control, misallocation of both investments and outputs, and generally low factor productivity. T... Read More about The lack of market integration in the Chinese beer and wine markets: Evidence from Stationarity Test..

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands (2016)
Journal Article

Despite the exponential growth of smartphone consumption, to date, very few studies have investigated the factors that influence consumers' repurchase intention of smartphone brands. China has become the world's largest consumer markets for smartphon... Read More about The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands.

Customer perceived value of frequent flyer programmes: An empirical study of airline passengers in China. (2016)
Book Chapter
Lin, Z., Quan, R., Lau, C., & Ma, J. (2016). Customer perceived value of frequent flyer programmes: An empirical study of airline passengers in China. In A. Gbadamosi (Ed.), Handbook of Research on Consumerism and Buying Behavior in Developing Nations (30-52). IGI Global. https://doi.org/10.4018/978-1-5225-0282-1.ch002

This chapter aims to examine Chinese air passengers' perceived value of the Frequent Flyer Programme (FFP), and its impact on passenger loyalty. The study develops and tests a conceptual model of three dimensions of FFP value (economic, emotional, an... Read More about Customer perceived value of frequent flyer programmes: An empirical study of airline passengers in China..

What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors? (2016)
Journal Article

Consumer voluntary sharing of e-service knowledge in an online community is of great value to both business and consumers. This study develops and tests a research model integrating two personal attributes (consumer innovativeness and subjective know... Read More about What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?.

International market selection and export performance: A transaction cost analysis (2016)
Journal Article
He, X., Lin, Z., & Wei, Y. (2016). International market selection and export performance: A transaction cost analysis. European Journal of Marketing, 50(5/6), 916-941. https://doi.org/10.1108/ejm-02-2013-0083

Purpose Exporting firms are concerned with which foreign country to select and the performance consequences of this international market selection (IMS) decision. On the basis of transaction cost analysis (TCA), this paper proposes a conceptual frame... Read More about International market selection and export performance: A transaction cost analysis.

Carbon emissions in a dual channel closed loop supply chain: the impact of consumer free riding behavior (2016)
Journal Article

Analyzing carbon emissions is critical for successfully managing sustainable production and consumption. In a dual channel supply chain that includes traditional retailers and online e-tailers, consumer free riding often occurs when consumers enjoy t... Read More about Carbon emissions in a dual channel closed loop supply chain: the impact of consumer free riding behavior.

Airline passengers’ continuance intention towards online check-in services: The role of personal innovativeness and subjective knowledge (2015)
Journal Article

This study integrates the individual psychology constructs (personal innovativeness and subjective knowledge) with the Technology Acceptance Model to develop and test a model of airline passengers’ continuance intention towards online flight check-in... Read More about Airline passengers’ continuance intention towards online check-in services: The role of personal innovativeness and subjective knowledge.

Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness (2015)
Journal Article

Understanding what drive users’ website stickiness is of strategic importance for e-tourism managers. This study examines the role of a neglected construct ‘perceived fashionability’ in forming users’ e-tourism website stickiness in comparison with f... Read More about Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness.

The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image (2015)
Journal Article
Lin, Z., & He, X. (2015). The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image. Journal of Brand Management, 22(3), 211-228. https://doi.org/10.1057/bm.2014.26

Both foreign and domestic retailers are competing for the newly emerged affluent consumers in China, yet little is known about how these retailer brands are perceived by the Chinese consumers. The corporate branding literature often considers retaile... Read More about The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image.