Concept and Evidence of Tourist Risk Gaze

Xie, Chaowu; Yu, Jun; Zhang, Jiangchi; Wu, Maoying; Lin, Zhibin; Feng, Ping

Abstract

Gaze describes the experiential way that tourists perceive destinations during trips. Destination-related risks are inevitable in tourism; however, little attention has been given to the tourist gaze based on travel risk. Our research addresses this disparity by proposing and exploring the concept of tourist risk gaze. In Study 1, findings suggest that this type of gaze involves three interrelated aspects: risk information gaze, risky attraction gaze, and risky behavior gaze. In Study 2, we invited 50 Chinese university students to participate in an eye-tracking experiment to test tourist risk gaze. Participants displayed distinct visual attention patterns towards these three aspects when tourists encountered them during trips. This research offers a new lens through which to consider the tourist gaze and risk perception. It also introduces a novel eye-tracking method to analyze travel risk and the tourist gaze.

Citation

Xie, C., Yu, J., Zhang, J., Wu, M., Lin, Z., & Feng, P. (2023). Concept and Evidence of Tourist Risk Gaze. Journal of Travel Research, 63(7), https://doi.org/10.1177/00472875231197993

• Journal Article Type: Article
• Acceptance Date: Aug 12, 2023
• Online Publication Date: Sep 11, 2023
• Publication Date: 2023
• Deposit Date: Aug 17, 2023
• Publicly Available Date: Aug 17, 2023
• Journal: Journal of Travel Research
• Print ISSN: 0047-2875
• Electronic ISSN: 1552-6763
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• Volume: 63
• Issue: 7
• DOI: https://doi.org/10.1177/00472875231197993
• Public URL: https://durham-repository.worktribe.com/output/1720113
• Publisher URL: https://journals.sagepub.com/home/jtr