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Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good (2022)
Presentation / Conference Contribution

We address a research gap in SME understanding and attitudes to Net Zero and their communications. We employed an Action Case approach, which included a small-scale qualitative survey of SMEs and social network analysis (SNA) of Twitter. We discovere... Read More about Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good.