Prioritizing destination attributes for optimal resource allocation: A study of Chinese tourists visiting Britain

Lin, Z.; Vlachos, I.; Ollier, J.

Abstract

This study assesses the importance, performance and the interrelationships of key destination attributes for marketing managers to prioritize resource allocation. A three-dimensional analysis of Importance-Performance-Impact factors (IPIA), based upon a survey sample of 275 Chinese tourists to Britain and an expert panel interview with 10 destination marketing managers. Data analysis was based upon a mix of multi-criteria decision-making methodologies, the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method and the Analytic Network Process (ANP) method. The framework can be applied for prioritizing resources allocation to improve customer satisfaction in other contexts, such as a sector or a specific business.

Citation

Lin, Z., Vlachos, I., & Ollier, J. (2018). Prioritizing destination attributes for optimal resource allocation: A study of Chinese tourists visiting Britain. Journal of Travel and Tourism Marketing, 35(8), 1013-1026. https://doi.org/10.1080/10548408.2018.1468854

• Journal Article Type: Article
• Acceptance Date: Apr 18, 2018
• Online Publication Date: May 11, 2018
• Publication Date: Apr 1, 2018
• Deposit Date: Apr 18, 2018
• Publicly Available Date: Nov 11, 2019
• Journal: Journal of Travel and Tourism Marketing
• Print ISSN: 1054-8408
• Electronic ISSN: 1540-7306
• Publisher: Taylor and Francis Group
• Peer Reviewed: Peer Reviewed
• Volume: 35
• Issue: 8
• Pages: 1013-1026
• DOI: https://doi.org/10.1080/10548408.2018.1468854
• Keywords: Resource allocation; Tourist satisfaction; Importance-Performance Analysis; Importance-Performance-Impact Analysis, Multi-Criteria Decision Making; Decision-Making Trial and Evaluation Laboratory (DEMATEL); Analytic Network Process; Chinese tourists
• Public URL: https://durham-repository.worktribe.com/output/1328979