Yuanyi Xu
When Identity Threat Does Not Lead to Compensatory Consumption: The Role of Implicit Theory
Xu, Yuanyi; Huang, Hazel; Lin, Zhibin
Authors
Dr Hazel Huang hazel.huang@durham.ac.uk
Assistant Professor
Professor Zhibin Lin zhibin.lin@durham.ac.uk
Professor
Citation
Xu, Y., Huang, H., & Lin, Z. (2022, December). When Identity Threat Does Not Lead to Compensatory Consumption: The Role of Implicit Theory. Presented at Advances in Consumer Research – North America (ACR - NA), Denver, Colorado, U.S.A
| Presentation Conference Type | Conference Paper (published) |
|---|---|
| Conference Name | Advances in Consumer Research – North America (ACR - NA) |
| Acceptance Date | Jan 1, 2022 |
| Deposit Date | Jan 16, 2023 |
| Volume | 50 |
| Public URL | https://durham-repository.worktribe.com/output/1135341 |
| Publisher URL | https://www.acrwebsite.org/web/conferences/north-american-conference |