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Outputs (10)

Using Discourse Analysis in Case Study Research in Business-to-Business Contexts. (2014)
Book Chapter
Ellis, N., & Rod, M. (2014). Using Discourse Analysis in Case Study Research in Business-to-Business Contexts. In R. Marshall, H. Pattinson, & A. Woodside (Eds.), Field Guide to Case Study Research in Business-to-Business Marketing (Advances in Business Marketing & Purchasing book series) (77-99). Emerald

“Editors’ Introduction” (2011)
Book Chapter
Ellis, N., Tadajewski, M., & Pressey, A. (2011). “Editors’ Introduction”. In N. Ellis, M. Tadajewski, & A. Pressey (Eds.), Business-to-Business Marketing (xxi-xixv). SAGE Publications

Managing Global Marketing Relationships. (2005)
Book Chapter
Ellis, N. (2005). Managing Global Marketing Relationships. In K. Lee, & S. Carter (Eds.), Global Marketing Management: Changes, New Challenges & Strategies (416-454). Oxford University Press

Distribution. (2004)
Book Chapter
Ellis, N. (2004). Distribution. In A. Palmer (Ed.), Introduction to Marketing – Theory & Practice (343-397). Oxford University Press