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Outputs (54)

Inter-functional collaboration and inter-organizational relationships in communications strategy implementation (2018)
Journal Article

There is a dearth of empirical studies focusing on marketing implementation, especially regarding the interplay between different functional areas and service providers. To fill this gap, this paper explores running a communications campaign across s... Read More about Inter-functional collaboration and inter-organizational relationships in communications strategy implementation.

“It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative (2017)
Journal Article

The notion of community infers unity and a source of moral obligations in an organisational ethic between individuals or groups. As such, a community, having a strong sense of collective identity, may foster collective action to promote social change... Read More about “It’s us, you know, there’s a feeling of community”: Exploring notions of community in a consumer co-operative.

Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling (2017)
Journal Article

This study deepens our understanding of the processes underpinning the diffusion of innovation by critically exploring the language that scientist sellers and buyers employ to facilitate sensemaking in their spoken marketing communications. Pervasive... Read More about Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling.

Using Discourse Analysis in Case Study Research in Business-to-Business Contexts. (2014)
Book Chapter
Ellis, N., & Rod, M. (2014). Using Discourse Analysis in Case Study Research in Business-to-Business Contexts. In R. Marshall, H. Pattinson, & A. Woodside (Eds.), Field Guide to Case Study Research in Business-to-Business Marketing (Advances in Business Marketing & Purchasing book series) (77-99). Emerald

Managerial Perceptions of Service-infused IORs in China & India: A Discursive View of Value Co-creation (2014)
Journal Article

This paper explores the managerial challenges facing firms seeking to build relationships with other network actors while doing business in foreign markets. By taking a critical perspective on an area of increasing importance in both manufacturing an... Read More about Managerial Perceptions of Service-infused IORs in China & India: A Discursive View of Value Co-creation.

“Editors’ Introduction” (2011)
Book Chapter
Ellis, N., Tadajewski, M., & Pressey, A. (2011). “Editors’ Introduction”. In N. Ellis, M. Tadajewski, & A. Pressey (Eds.), Business-to-Business Marketing (xxi-xixv). SAGE Publications

Managing Global Marketing Relationships. (2005)
Book Chapter
Ellis, N. (2005). Managing Global Marketing Relationships. In K. Lee, & S. Carter (Eds.), Global Marketing Management: Changes, New Challenges & Strategies (416-454). Oxford University Press

Distribution. (2004)
Book Chapter
Ellis, N. (2004). Distribution. In A. Palmer (Ed.), Introduction to Marketing – Theory & Practice (343-397). Oxford University Press