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Outputs (43)

The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data (2024)
Journal Article
Ahmed, W., Aiyenitaju, O., Chadwick, S., Hardey, M., & Fenton, A. (2024). The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data. Journal of Medical Internet Research, 26, Article e49921. https://doi.org/10.2196/49921

Social media (SM) was essential in promoting physical activity during the COVID-19 pandemic, especially among people confined to their homes. Joe Wicks, a fitness coach, became particularly popular on SM during this time, posting daily workouts that... Read More about The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data.

Towards the development of an explainable e-commerce fake review index: An attribute analytics approach (2024)
Journal Article
Das, R., Ahmed, W., Sharma, K., Hardey, M., Dwivedi, Y., Apostolidis, C., …Filieri, R. (2024). Towards the development of an explainable e-commerce fake review index: An attribute analytics approach. European Journal of Operational Research, 317(2), 382-400. https://doi.org/10.1016/j.ejor.2024.03.008

Instruments of corporate risk and reputation assessment tools are quintessentially developed on structured quantitative data linked to financial ratios and macroeconomics. An emerging stream of studies has challenged this norm by de... Read More about Towards the development of an explainable e-commerce fake review index: An attribute analytics approach.

Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence (2023)
Journal Article
Fenton, A., Ahmed, W., Hardey, M. (., Boardman, R., & Kavanagh, E. (2023). Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence. European Sport Management Quarterly, https://doi.org/10.1080/16184742.2023.2270566

Given the worldwide growth of women’s football and its presence on social media, it is essential to explore and understand fan attitudes and culture. This article focuses on how fans react to the increased exposure of women sports professionals on so... Read More about Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence.

Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19 (2023)
Journal Article

Given the role of technology and social media during the COVID-19 pandemic, the aim of this paper is to conduct a social network analysis of four COVID-19 conspiracy theories that were spread during the pandemic between March to June 2020. Specifical... Read More about Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19.

Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach (2023)
Journal Article

Aims/Objectives: This study aims to examine a linked future for a Net Zero global economy. Such a future is examined through network-driven change and informed by co-action and shared business management practices. Methodology used in the study: We e... Read More about Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach.

Analysing Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory Using Social Network Analysis (2023)
Journal Article

Background: The popularity of the magnetic vaccine conspiracy theory, and others of a similar nature, creates challenges to the promotion of vaccines and the dissemination of accurate health information. Objective: Health conspiracy theories are gain... Read More about Analysing Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory Using Social Network Analysis.

Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study (2022)
Journal Article

Background: The last decade has seen a dramatic shift toward the study of fitness surveillance, thanks in part to the emergence of mobile health (mHealth) apps that allow users to track their health through a variety of data-driven insights. This stu... Read More about Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study.

Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good (2022)
Presentation / Conference Contribution

We address a research gap in SME understanding and attitudes to Net Zero and their communications. We employed an Action Case approach, which included a small-scale qualitative survey of SMEs and social network analysis (SNA) of Twitter. We discovere... Read More about Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good.

Digital Inclusion in Nothern England: Training Women from Underrepresented Communities in Tech: A Data Analytics Case Study (2020)
Presentation / Conference Contribution

The TechUPWomen programme takes 100 women from the Midlands and North of England, particularly from underrepresented communities, with degrees or experience in any subject area, retrains them in technology and upon graduation guarantees an interview... Read More about Digital Inclusion in Nothern England: Training Women from Underrepresented Communities in Tech: A Data Analytics Case Study.

Social innovation and the university: the impact of intervention for the micro creative economy in North East England (2020)
Journal Article

Purpose: This paper aims to explore the university as a nexus of socially innovative support and engagement with micro- and small-sized (mSME) creative businesses in rural and semi-rural regions. This paper argues that universities can play a sociall... Read More about Social innovation and the university: the impact of intervention for the micro creative economy in North East England.

‘It’s all about the packaging’: investigation of the motivations, intentions, and marketing implications of sharing photographs of secondary packaging on Instagram (2018)
Journal Article

The phenomenon of ‘unboxing’ purchases has confidently and prolifically emerged into popular culture, with consumer-generated images of the branded and stylised shopping bags, boxes, and parcels from new acquisitions now ubiquitous in the social medi... Read More about ‘It’s all about the packaging’: investigation of the motivations, intentions, and marketing implications of sharing photographs of secondary packaging on Instagram.

Social Cartography and ‘Knowing Capitalism’: Critical Reflections on Social Research and the Geo-­Spatial Web (2016)
Book Chapter

This chapter explores how, what Thrift (2005) has termed knowing capitalism, is increasingly invested in developing new techniques, methodological frameworks, and cultural discourses that exploit the potential of social cartography to realize new for... Read More about Social Cartography and ‘Knowing Capitalism’: Critical Reflections on Social Research and the Geo-­Spatial Web.

The UK’s Instagram Changing Economy & Cultural Landscape: The Sharp Rise In Professional Instagram users As Share Of Images; Affiliation And Other Revenues Continue To Grow (2015)
Report

This report is the first of its kind to reveal the distinct patterns in Instagram use in the UK among the Instagram users. It presents a unique picture of social media image use by ranked status and Influence Factor (those with at least 10,000 follow... Read More about The UK’s Instagram Changing Economy & Cultural Landscape: The Sharp Rise In Professional Instagram users As Share Of Images; Affiliation And Other Revenues Continue To Grow.

Marketing Narratives: Researching Digital Data, Design and the In/Visible Consumer. (2014)
Book Chapter
Hardey, M. (2014). Marketing Narratives: Researching Digital Data, Design and the In/Visible Consumer. In M. Hand, & S. Hillyard (Eds.), Big Data?: Qualitative Approaches to Digital Research (115-135). (13). Emerald. https://doi.org/10.1108/s1042-319220140000013008

Purpose - This chapter critically evaluates the literature on digital consumer data and the ways in which it can be used in digital social research. The chapter illuminates how researchers have to conceptualise and negotiate digital data, focusing up... Read More about Marketing Narratives: Researching Digital Data, Design and the In/Visible Consumer..

Special Issue Editorial: Re-asserting the social media contribution to the theory and practice of market research. (2013)
Journal Article

In this special issue of IJMR, Mariann Hardey provides a guest editorial that looks at how social media is contributing to the theory and practice of market research. Through her introduction to the papers, Hardey states that what is now needed is a... Read More about Special Issue Editorial: Re-asserting the social media contribution to the theory and practice of market research..

ICTs and Generations – Constantly Connected Social Lives (2011)
Book Chapter
Hardey, M. (2011). ICTs and Generations – Constantly Connected Social Lives. In F. Colombo, & L. Fortunati (Eds.), Broadband society and generational changes (97-109). Peter Lang

The role generations play in accepting and shaping digital technologies, and possibly vice versa, is an increasingly relevant issue in contemporary society. For the first time in the academic debate, this volume outlines the theoretical issues and ex... Read More about ICTs and Generations – Constantly Connected Social Lives.

Ubiquitous Connectivity: User-Generated Data and the Role of the Researcher (2011)
Book Chapter
Hardey, M. (2011). Ubiquitous Connectivity: User-Generated Data and the Role of the Researcher. In S. Hesse-Biber (Ed.), The handbook of emergent technologies in social research (111-132). Oxford University Press

Emergent technologies are pushing the boundaries of how both qualitative and quantitative researchers practice their craft, and it has become clear these changes are dramatically altering research design, from the questions researchers ask and the wa... Read More about Ubiquitous Connectivity: User-Generated Data and the Role of the Researcher.