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Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach

Hardey, Mariann ; Ahmed, Wasim; Fenton, Alex; Koral, Chris

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Authors

Wasim Ahmed

Alex Fenton

Chris Koral



Abstract

Aims/Objectives: This study aims to examine a linked future for a Net Zero global economy. Such a future is examined through network-driven change and informed by co-action and shared business management practices. Methodology used in the study: We employ an action case (AC) approach to understand the impact of national and worldwide Net Zero policy for small and medium-sized enterprises (SME). We drew upon a qualitative survey with SMEs alongside a social network analysis (SNA) of Twitter data. Findings: We discovered a substantial predictive effect of policy support in the SME social media material regarding Net Zero attitudes. Our findings indicate that reinforcing messages on policy support and assisting enterprises in adopting the new objectives may considerably enhance Net Zero accountability and serve as the foundation for an intervention strategy in policy-focused programmes for SMEs.

Citation

Hardey, M., Ahmed, W., Fenton, A., & Koral, C. (2023). Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach. IIM Kozhikode Society & Management Review, https://doi.org/10.1177/22779752231166521

Journal Article Type Article
Acceptance Date Mar 13, 2023
Online Publication Date May 11, 2023
Publication Date 2023
Deposit Date Mar 14, 2023
Publicly Available Date Mar 14, 2023
Journal IIM Kozhikode Society & Management Review
Print ISSN 2277-9752
Electronic ISSN 2321-029X
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
DOI https://doi.org/10.1177/22779752231166521
Public URL https://durham-repository.worktribe.com/output/1179679

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