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Professor Mariann Hardey's Outputs (49)

Organ Donation Conversations on X: A Social Network Analysis and Developing the OrgReach Social Media Marketing Strategy (2025)
Journal Article
Ahmed, W., Hardey, M., & Vidal-Alaball, J. (2025). Organ Donation Conversations on X: A Social Network Analysis and Developing the OrgReach Social Media Marketing Strategy. Journal of Medical Internet Research, 27, Article e59872. https://doi.org/10.2196/59872

Background:
The digital landscape has become a vital platform for public health discourse, particularly concerning important topics like organ donation. With a global rise in organ transplant needs, fostering public understanding and positive attitu... Read More about Organ Donation Conversations on X: A Social Network Analysis and Developing the OrgReach Social Media Marketing Strategy.

Development of a novel methodology for ascertaining scientific opinion and extent of agreement (2024)
Journal Article
Vickers, P., Adamo, L., Alfano, M., Clark, C., Cresto, E., Cui, H., Dang, H., Dellsén, F., Dupin, N., Gradowski, L., Graf, S., Guevara, A., Hallap, M., Hamilton, J., Hardey, M., Helm, P., Landrum, A., Levy, N., Machery, E., Mills, S., …Mitchell Finnigan, S. (2024). Development of a novel methodology for ascertaining scientific opinion and extent of agreement. PLoS ONE, 19(12), Article e0313541. https://doi.org/10.1371/journal.pone.0313541

We take up the challenge of developing an international network with capacity to survey the world’s scientists on an ongoing basis, providing rich datasets regarding the opinions of scientists and scientific sub-communities, both at a time and also o... Read More about Development of a novel methodology for ascertaining scientific opinion and extent of agreement.

How does cultural upbringing influence how university students in the Middle East utilize ChatGPT technology? (2024)
Journal Article
Aad, S., Dagher, G. K., & Hardey, M. (2024). How does cultural upbringing influence how university students in the Middle East utilize ChatGPT technology?. Administrative Sciences, 14(12), Article 330. https://doi.org/10.3390/admsci14120330

The Middle East, with its diverse cultures and adherence to social norms, offers a relevant case study for exploring the current research question. Using established theories of social interaction and technology acceptance, this research examines how... Read More about How does cultural upbringing influence how university students in the Middle East utilize ChatGPT technology?.

Negotiating authenticity: experiences of student influencers on social media (2024)
Journal Article
Raaper, R., Hardey, M., Tiidenberg, K., & Aad, S. (online). Negotiating authenticity: experiences of student influencers on social media. Journal of Youth Studies, https://doi.org/10.1080/13676261.2024.2419085

Research has shown that contemporary youth face a variety of challenges, ranging from social belonging to striving towards perfection in body image and personal achievements in all areas of life. Student life is expected to add further complexities,... Read More about Negotiating authenticity: experiences of student influencers on social media.

Racial Biases Associated with Pulse Oximetry: Longitudinal Social Network Analysis of Social Media Advocacy Impact (2024)
Journal Article
Ahmed, W., Hardey, M., Winters, B. D., & Sarwal, A. (2024). Racial Biases Associated with Pulse Oximetry: Longitudinal Social Network Analysis of Social Media Advocacy Impact. Journal of Medical Internet Research, 26, Article e56034. https://doi.org/10.2196/preprints.56034

Background: Pulse oximetry is a noninvasive method widely used in critical care and various clinical settings to monitor blood oxygen saturation. During the COVID-19 pandemic, its application for at-home oxygen saturation monitoring became prevalent.... Read More about Racial Biases Associated with Pulse Oximetry: Longitudinal Social Network Analysis of Social Media Advocacy Impact.

#Studytalk in marketised higher education: Student influencers as emerging support providers (2024)
Journal Article
Raaper, R., Hardey, M., & Aad, S. (online). #Studytalk in marketised higher education: Student influencers as emerging support providers. Studies in Higher Education, https://doi.org/10.1080/03075079.2024.2385614

Within the marketised higher education context, where traditional support systems are strained, student influencers on platforms like TikTok, Instagram, and YouTube have emerged as unexpected providers of academic and emotional support for their peer... Read More about #Studytalk in marketised higher education: Student influencers as emerging support providers.

The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data (2024)
Journal Article
Ahmed, W., Aiyenitaju, O., Chadwick, S., Hardey, M., & Fenton, A. (2024). The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data. Journal of Medical Internet Research, 26, Article e49921. https://doi.org/10.2196/49921

Social media (SM) was essential in promoting physical activity during the COVID-19 pandemic, especially among people confined to their homes. Joe Wicks, a fitness coach, became particularly popular on SM during this time, posting daily workouts that... Read More about The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data.

Towards the development of an explainable e-commerce fake review index: An attribute analytics approach (2024)
Journal Article
Das, R., Ahmed, W., Sharma, K., Hardey, M., Dwivedi, Y., Apostolidis, C., …Filieri, R. (2024). Towards the development of an explainable e-commerce fake review index: An attribute analytics approach. European Journal of Operational Research, 317(2), 382-400. https://doi.org/10.1016/j.ejor.2024.03.008

Instruments of corporate risk and reputation assessment tools are quintessentially developed on structured quantitative data linked to financial ratios and macroeconomics. An emerging stream of studies has challenged this norm by de... Read More about Towards the development of an explainable e-commerce fake review index: An attribute analytics approach.

Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence (2023)
Journal Article
Fenton, A., Ahmed, W., Hardey, M. (., Boardman, R., & Kavanagh, E. (2024). Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence. European Sport Management Quarterly, 24(6), 1215-1237. https://doi.org/10.1080/16184742.2023.2270566

Given the worldwide growth of women’s football and its presence on social media, it is essential to explore and understand fan attitudes and culture. This article focuses on how fans react to the increased exposure of women sports professionals on so... Read More about Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence.

Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19 (2023)
Journal Article
Ahmed, W., Önkal, D., Das, R., Krishnan, S., Olan, F., Hardey, M., & Fenton, A. (online). Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19. IEEE Transactions on Engineering Management, 71, 13327-13344. https://doi.org/10.1109/tem.2023.3273191

Given the role of technology and social media during the COVID-19 pandemic, the aim of this paper is to conduct a social network analysis of four COVID-19 conspiracy theories that were spread during the pandemic between March to June 2020. Specifical... Read More about Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19.

Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach (2023)
Journal Article
Hardey, M., Ahmed, W., Fenton, A., & Koral, C. (online). Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach. IIM Kozhikode Society & Management Review, https://doi.org/10.1177/22779752231166521

Aims/Objectives: This study aims to examine a linked future for a Net Zero global economy. Such a future is examined through network-driven change and informed by co-action and shared business management practices. Methodology used in the study: We e... Read More about Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach.

Analysing Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory Using Social Network Analysis (2023)
Journal Article
Ahmed, W., Das, R., Vidal-Alaball, J., Hardey, M. (., & Fuster-Casanovas, A. (2023). Analysing Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory Using Social Network Analysis. Journal of Medical Internet Research, 25, Article e43497. https://doi.org/10.2196/43497

Background: The popularity of the magnetic vaccine conspiracy theory, and others of a similar nature, creates challenges to the promotion of vaccines and the dissemination of accurate health information. Objective: Health conspiracy theories are gain... Read More about Analysing Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory Using Social Network Analysis.

Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study (2022)
Journal Article
Fenton, A., Cooper-Ryan, A. M., Hardey, M. (., & Ahmed, W. (2022). Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study. International Journal of Environmental Research and Public Health, 19(14), Article 8417. https://doi.org/10.3390/ijerph19148417

Background: The last decade has seen a dramatic shift toward the study of fitness surveillance, thanks in part to the emergence of mobile health (mHealth) apps that allow users to track their health through a variety of data-driven insights. This stu... Read More about Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study.

Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good (2022)
Presentation / Conference Contribution
Fenton, A., Ahmed, W., Hardey, M., & Koral, C. (2022, August). Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good. Presented at British Academy of Management Conference 2022, Manchester, England

We address a research gap in SME understanding and attitudes to Net Zero and their communications. We employed an Action Case approach, which included a small-scale qualitative survey of SMEs and social network analysis (SNA) of Twitter. We discovere... Read More about Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good.

Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game (2022)
Journal Article
Ahmed, W., Fenton, A., Hardey, M., & Das, R. (2022). Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game. IIM Kozhikode Society & Management Review, 11(2), 222-234. https://doi.org/10.1177/22779752221083351

Management literature has extensively studied viral marketing in the last decade; however, there is a lack of research in understanding network structures and the role of influencers within popular cultural consumption, such as on-demand digital medi... Read More about Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game.

Household Self-Tracking During a Global Health Crisis (2022)
Book
Hardey, M. (2022). Household Self-Tracking During a Global Health Crisis. Emerald. https://doi.org/10.1108/9781800439146

Self-tracking is a rapidly growing area of study and will play an important role in the future of how we understand health change and responsibility. Understanding the personal and social dimensions of tracking within households improves our understa... Read More about Household Self-Tracking During a Global Health Crisis.

Digital Seriality and Narrative Branching: Season One, the Podcast Serial (2022)
Journal Article
Hardey, M., & James, S. J. (2022). Digital Seriality and Narrative Branching: Season One, the Podcast Serial. Communication and Critical/Cultural Studies, 19(1), 74-90. https://doi.org/10.1080/14791420.2022.2029513

This paper explores the characteristics of storytelling in a digital medium through Season One of the podcast Serial. We also analyse how Serial’s digital audience engages with and reacts to the narrative, and the ways in which such an audience influ... Read More about Digital Seriality and Narrative Branching: Season One, the Podcast Serial.