Platform-based multinational corporations (PMNCs):A research agenda in the field of international business
(2025)
Journal Article
Kang, Z., Kou, H., Zhou, D., Shi, X., Parente, R., & Rong, K. (online). Platform-based multinational corporations (PMNCs):A research agenda in the field of international business. International Business Review, https://doi.org/10.1016/j.ibusrev.2024.102386
The rise of platform-based multinational corporations (PMNCs) driven by the digital economy has increasingly provided new implications for international business (IB) theories. IB scholars have begun to explore alternative research streams that provi... Read More about Platform-based multinational corporations (PMNCs):A research agenda in the field of international business.