How does cultural upbringing influence how university students in the Middle East utilize ChatGPT technology?

Aad, Samar; Dagher, Grace K.; Hardey, Mariann

Abstract

The Middle East, with its diverse cultures and adherence to social norms, offers a relevant case study for exploring the current research question. Using established theories of social interaction and technology acceptance, this research examines how cultural background shapes student interactions with ChatGPT. Analyzing data from 202 online surveys, our findings underscore the gender-based disparities in ChatGPT use, potentially revealing consequences for technology adoption within the Middle East. This study contributes to a deeper understanding of how cultural upbringing influences AI utilization and paves the way for developing more culturally sensitive and inclusive AI systems. By promoting a more equitable and informed approach to AI adoption in the Middle East and beyond, this research offers valuable insights for future research directions and technology applications.

Citation

Aad, S., Dagher, G. K., & Hardey, M. (2024). How does cultural upbringing influence how university students in the Middle East utilize ChatGPT technology?. Administrative Sciences, 14(12), Article 330. https://doi.org/10.3390/admsci14120330

• Journal Article Type: Article
• Acceptance Date: Nov 29, 2024
• Online Publication Date: Dec 6, 2024
• Publication Date: 2024-12
• Deposit Date: Nov 28, 2024
• Publicly Available Date: Dec 6, 2024
• Journal: Administrative Sciences
• Electronic ISSN: 2076-3387
• Publisher: MDPI
• Peer Reviewed: Peer Reviewed
• Volume: 14
• Issue: 12
• Article Number: 330
• DOI: https://doi.org/10.3390/admsci14120330
• Keywords: AI; ChatGPT; cultural upbringing; higher education; gender
• Public URL: https://durham-repository.worktribe.com/output/3109313