Dr Hazel Huang hazel.huang@durham.ac.uk
Assistant Professor
Self-Brand Connection: The Role of Achievement and brand Consciousness in Public versus Private Consumption Situations
Huang, Hazel H.; Mitchell, Vincent-Wayne
Authors
Vincent-Wayne Mitchell
Citation
Huang, H. H., & Mitchell, V. (2013, December). Self-Brand Connection: The Role of Achievement and brand Consciousness in Public versus Private Consumption Situations. Paper presented at 8th Global Brand Conference of the Academy of Marketing (SIG: Brand, Identity and Corporate Reputation), Porto, Portugal
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 8th Global Brand Conference of the Academy of Marketing (SIG: Brand, Identity and Corporate Reputation) |
| Conference Location | Porto, Portugal |
| Deposit Date | Jan 16, 2023 |
| Public URL | https://durham-repository.worktribe.com/output/1134761 |
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