G.R. Foxall
The Behavioral Economics of Brand Choice
Foxall, G.R.; Oliveira-Castro, J.M.; James, V.K.; Schrezenmaier, T.C.
Authors
J.M. Oliveira-Castro
V.K. James
T.C. Schrezenmaier
Contributors
VK Wells v.k.wells@durham.ac.uk
Other
Citation
Foxall, G., Oliveira-Castro, J., James, V., & Schrezenmaier, T. (2007). The Behavioral Economics of Brand Choice. Palgrave Macmillan
Book Type | Authored Book |
---|---|
Publication Date | Jan 1, 2007 |
Deposit Date | Jan 14, 2011 |
Publisher | Palgrave Macmillan |
ISBN | 9780230006836 |
Public URL | https://durham-repository.worktribe.com/output/1125222 |
Publisher URL | http://www.palgrave.com/products/title.aspx?PID=276309 |
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