V.K. Wells
Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda
Wells, V.K.
Authors
Abstract
Psychology, along with a wide range of other academic disciplines, has influenced research in both consumer behaviour and marketing. However, the influence of one area of psychology – namely, behaviourism – on research on consumers and marketing has been less prominent. Behaviourism has influenced consumer and marketing research through the application of classical and operant conditioning, matching and foraging theories, amongst other frameworks, during the past 50 years. This article provides a review of research and applications of behavioural psychology in the area, as well as a brief introduction of behavioural psychology for scholars unfamiliar with the area. The article also suggests avenues for further research examining the potential development of behavioural psychology approaches for both consumer and marketing researchers.
Citation
Wells, V. (2014). Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda. Journal of Marketing Management, 30(11-12), 1119-1158. https://doi.org/10.1080/0267257x.2014.929161
Journal Article Type | Article |
---|---|
Publication Date | Jun 30, 2014 |
Deposit Date | Apr 25, 2014 |
Publicly Available Date | Jul 23, 2014 |
Journal | Journal of Marketing Management |
Print ISSN | 0267-257X |
Electronic ISSN | 1472-1376 |
Publisher | Taylor and Francis Group |
Peer Reviewed | Peer Reviewed |
Volume | 30 |
Issue | 11-12 |
Pages | 1119-1158 |
DOI | https://doi.org/10.1080/0267257x.2014.929161 |
Keywords | Behaviourism, Behavioural psychology, Operant conditioning, Classical conditioning, Consumer behaviour analysis, Foraging. |
Public URL | https://durham-repository.worktribe.com/output/1456183 |
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Copyright Statement
This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Marketing Management on 30/06/2014, available online at: http://www.tandfonline.com/10.1080/0267257X.2014.929161.
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