V. Wells
Heritage tourism, CSR and the role of employee environmental behaviour
Wells, V.; Manika, D.; Gregory-Smith, D.; Taheri, B.; McCowlen, C.
Authors
D. Manika
D. Gregory-Smith
B. Taheri
C. McCowlen
Abstract
Although research on corporate social responsibility (CSR) has grown steadily, little research has focused on CSR at the individual employee level within cultural heritage tourism. This article sheds light on the antecedents of employee environmental behaviour and the effects of a social marketing intervention in a tourism organisation using a mixed methods longitudinal approach. Qualitative results (from 68 respondents) suggest knowledge and awareness of environmental solutions are often lacking while quantitative results (from two surveys with 237 and 96 employees) highlight the influence of motivations, perceived potential to change and perceived information adequacy on employees' satisfaction with their environmental behaviour. Additionally, a proxy measure of actual behaviour change, energy usage, is reported, highlighting the intervention's success in changing actual behaviour. The paper highlights the need for managers to increase knowledge and self-efficacy and to carefully consider how varying motivations and barriers might explain differences across organisational sites when designing interventions.
Citation
Wells, V., Manika, D., Gregory-Smith, D., Taheri, B., & McCowlen, C. (2015). Heritage tourism, CSR and the role of employee environmental behaviour. Tourism Management, 48, 399-413. https://doi.org/10.1016/j.tourman.2014.12.015
Journal Article Type | Article |
---|---|
Publication Date | Jun 1, 2015 |
Deposit Date | Feb 3, 2015 |
Publicly Available Date | Feb 10, 2015 |
Journal | Tourism Management |
Print ISSN | 0261-5177 |
Electronic ISSN | 1879-3193 |
Publisher | Elsevier |
Peer Reviewed | Peer Reviewed |
Volume | 48 |
Pages | 399-413 |
DOI | https://doi.org/10.1016/j.tourman.2014.12.015 |
Keywords | CSR, Tourism, Cultural heritage, Employees, OCBs, Environmental behaviour. |
Public URL | https://durham-repository.worktribe.com/output/1413247 |
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Copyright Statement
NOTICE: this is the author’s version of a work that was accepted for publication in Tourism Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Tourism Management, 48, June 2015, 10.1016/j.tourman.2014.12.015 .
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