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Eduscape: The effects of servicescapes and emotions in academic learning environments

Wells, V.K.; Daunt, K.R.

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Authors

V.K. Wells

K.R. Daunt



Abstract

Conceptual and empirical studies on the impact of physical environments in educational settings are lacking. In comparison, consumption environments research has a rich history. In this paper we bring together these two research streams to develop (Study 1) and test (Study 2) an ‘Eduscape’ model of the effects of emotions and servicescape factors in higher education settings. Study 1 (423 students) explores aspects of the physical environment. Building on Study 1, Study 2 uses structural equation modelling (209 students) to test the proposed conceptual model. The results highlight that comfort, temperature/humidity, functionality/design and acoustics/visual features are key in determining students’ pleasure within the environment. Although Study 1 highlights that cleanliness/upkeep is important to students, Study 2 does not find statistical support for this association. The proposed model also emphasizes the links between students’ pleasure derived from the environment and their satisfaction, engagement/involvement and approach behaviour.

Citation

Wells, V., & Daunt, K. (2016). Eduscape: The effects of servicescapes and emotions in academic learning environments. Journal of Further and Higher Education, 40(4), 486-508. https://doi.org/10.1080/0309877x.2014.984599

Journal Article Type Article
Acceptance Date Jul 11, 2014
Online Publication Date Jan 12, 2015
Publication Date Jul 1, 2016
Deposit Date Feb 3, 2015
Publicly Available Date Jul 12, 2016
Journal Journal of Further and Higher Education
Print ISSN 0309-877X
Electronic ISSN 1469-9486
Publisher Taylor and Francis Group
Peer Reviewed Peer Reviewed
Volume 40
Issue 4
Pages 486-508
DOI https://doi.org/10.1080/0309877x.2014.984599
Keywords Eduscape, Servicescape, Physical environment, Higher education, Marketing.
Public URL https://durham-repository.worktribe.com/output/1437232

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