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Outputs (3155)

“Dragged in the Opposite Direction”: Identity Tensions Facing Women Academics in Management and Organisation (2025)
Book Chapter
Black, K., Ciesielska, M., & Whitton, D. (2025). “Dragged in the Opposite Direction”: Identity Tensions Facing Women Academics in Management and Organisation. In S. Cinque, & D. Ericsson (Eds.), Debating ‘Homo Academicus’ in Management and Organization: Ontological Assumptions and Practical Implications. Springer Nature. https://doi.org/10.1007/978-3-031-58195-3

Inward Greenfield R&D Foreign Direct Investment and the Development of Shenzhen’s Innovation Ecosystem (2025)
Book Chapter
Wu, L., & Sutherland, D. (in press). Inward Greenfield R&D Foreign Direct Investment and the Development of Shenzhen’s Innovation Ecosystem. In C. Williams, & M. Kaspar (Eds.), Foreign Direct Investment and Cities: Global Case Studies for Theory and Practice. Routledge

We explore the pivotal role of greenfield R&D foreign direct investments in transforming Shenzhen's innovation ecosystem and establishing it as a key R&D cluster in China. Since the 1979 economic reforms, Shenzhen has rapidly developed into an innova... Read More about Inward Greenfield R&D Foreign Direct Investment and the Development of Shenzhen’s Innovation Ecosystem.

The Impact of Diversity in Disney's Ms. Marvel: An Analysis of YouTube Comments (2025)
Book Chapter
Hardey, M., Ahmed, W., & Khan, I. (in press). The Impact of Diversity in Disney's Ms. Marvel: An Analysis of YouTube Comments. In W. Ahmed (Ed.), Oxford Intersections: Social Media in Society and Culture. Oxford University Press

This article examines the Disney+ streaming television series Ms. Marvel, as a case study in popular cultural representations of Muslim youth. By analysing YouTube comments on the shows trailer, this research explores how the series navigates the int... Read More about The Impact of Diversity in Disney's Ms. Marvel: An Analysis of YouTube Comments.

Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and Its Ethical Implications (2025)
Journal Article
Pons, S., Huertas-Garcia, R., Lengler, J., & Nascimento, D. (online). Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and Its Ethical Implications. Psychology and Marketing, https://doi.org/10.1002/mar.22211

The ethical implications of personalization in digital marketing are significantly greater when companies adapt their marketing actions to individual consumer preferences. While this approach helps to reduce oversaturation and a sense of irrelevance... Read More about Natural Language Processing Algorithms to Improve Digital Marketing Data Quality and Its Ethical Implications.

Let’s ROC: A Dynamic Experience-Based Roadmap for Relational Engagement (2025)
Journal Article
Preece, C., Rojas Gaviria, P., Cappellini, B., Kerrigan, F., Hewer, P., Higgins, L., & Sobande, F. W. (online). Let’s ROC: A Dynamic Experience-Based Roadmap for Relational Engagement. European Journal of Marketing, https://doi.org/10.1108/ejm-04-2024-0333

Purpose (limit 100 words) We provide researchers with an experience-based roadmap for relational engagement which illustrates how to scale from small impacts to larger ones. While the relational engagement approach is still nascent and unfolding, it... Read More about Let’s ROC: A Dynamic Experience-Based Roadmap for Relational Engagement.

Please, hurry up! Leveraging narratives to speed up the mobilization of resources for entrepreneurial ventures (2025)
Journal Article
Johnson, D., Geiger, M., Gianiodis, P., & Bock, A. (online). Please, hurry up! Leveraging narratives to speed up the mobilization of resources for entrepreneurial ventures. Academy of Management Perspectives, https://doi.org/10.5465/amp.2023.0224

Narratives are important facilitators of resource mobilization. Specifically, entrepreneurs and ventures utilize narratives to persuade stakeholders to part with resources to support innovative activities and entrepreneurial action. We investigate th... Read More about Please, hurry up! Leveraging narratives to speed up the mobilization of resources for entrepreneurial ventures.