Effective Pro-environmental Communication: Message Framing and Context Congruency Effect
(2023)
Journal Article
Song, J., Lin, Z., & Zheng, C. (2023). Effective Pro-environmental Communication: Message Framing and Context Congruency Effect. Journal of Travel Research, https://doi.org/10.1177/00472875231206989
This research investigates the effectiveness of two types of message framing in pro-environmental communication: prescriptive versus proscriptive appeals in daily and tourism contexts. Two experimental studies were conducted. Study 1a focused on natu... Read More about Effective Pro-environmental Communication: Message Framing and Context Congruency Effect.