Search well and be wise: A machine learning approach to search for a profitable location
(2022)
Journal Article
Han, S., Jia, X., Chen, X., Gupta, S., Kumar, A., & Lin, Z. (2022). Search well and be wise: A machine learning approach to search for a profitable location. Journal of Business Research, 144, 416-427. https://doi.org/10.1016/j.jbusres.2022.01.049
A good location is critical for the sales performance of a hotel or a restaurant. This study proposes a machine learning-based model for location selection that focuses on the estimation of sales potential of a prospective site and helps to overcome... Read More about Search well and be wise: A machine learning approach to search for a profitable location.