Miss Amanda Sitong sitong.jiang@durham.ac.uk
Combined Role
The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion
Jiang, Sitong; Ghiassaleh, Arezou; Yan, Ji
Authors
Dr Arezou Ghiassaleh arezou.ghiassaleh@durham.ac.uk
Associate Professor
Professor Karena Yan ji.yan@durham.ac.uk
Professor
Citation
Jiang, S., Ghiassaleh, A., & Yan, J. (2022, May). The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion. Presented at 51st Annual EMAC Conference, Budapest
| Presentation Conference Type | Conference Paper (published) |
|---|---|
| Conference Name | 51st Annual EMAC Conference |
| Start Date | May 24, 2022 |
| End Date | May 27, 2022 |
| Acceptance Date | Jan 1, 2022 |
| Online Publication Date | Jan 24, 2022 |
| Publication Date | Jan 24, 2022 |
| Deposit Date | Jan 22, 2024 |
| Book Title | Proceedings of the European Marketing Academy |
| Public URL | https://durham-repository.worktribe.com/output/2160667 |
You might also like
The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion
(-0001)
Presentation / Conference Contribution
Testing the performance of online recommendation agents: A meta-analysis
(2023)
Journal Article
Influencer marketing effectiveness: A meta-analytic review
(2024)
Journal Article
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search