Miss Amanda Sitong sitong.jiang@durham.ac.uk
Combined Role
The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion
Jiang, Sitong; Ghiassaleh, Arezou; Yan, Ji
Authors
Dr Arezou Ghiassaleh arezou.ghiassaleh@durham.ac.uk
Associate Professor
Professor Karena Yan ji.yan@durham.ac.uk
Professor
Citation
Jiang, S., Ghiassaleh, A., & Yan, J. (2022, May). The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion. Presented at 51st Annual EMAC Conference, Budapest
| Presentation Conference Type | Conference Paper (published) |
|---|---|
| Conference Name | 51st Annual EMAC Conference |
| Start Date | May 24, 2022 |
| End Date | May 27, 2022 |
| Acceptance Date | Jan 1, 2022 |
| Online Publication Date | Jan 24, 2022 |
| Publication Date | Jan 24, 2022 |
| Deposit Date | Jan 22, 2024 |
| Book Title | Proceedings of the European Marketing Academy |
| Public URL | https://durham-repository.worktribe.com/output/2160667 |
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