Assessing the impact of digital transformation capability for international market growth: the role of leadership support
(2024)
Journal Article
Joshi, Y., Chatterjee, S., Chaudhuri, R., Shams, S. M. R., & Apostolidis, C. (online). Assessing the impact of digital transformation capability for international market growth: the role of leadership support. International Marketing Review, https://doi.org/10.1108/IMR-03-2024-0100
Purpose
This study aims to examine the impact of an organization’s digital transformation capability (DTC) on its dynamic capabilities and strategic depth, which, in turn, could impact the organization’s international market growth (IMG). This study...
Read More about Assessing the impact of digital transformation capability for international market growth: the role of leadership support.