Pitching a business idea to investors: How new venture founders use micro-level rhetoric to achieve narrative plausibility and resonance
(2019)
Journal Article
Werven, R. V., Bouwmeester, O., & Cornelissen, J. P. (2019). Pitching a business idea to investors: How new venture founders use micro-level rhetoric to achieve narrative plausibility and resonance. International Small Business Journal, 37(3), 193-214. https://doi.org/10.1177/0266242618818249
For entrepreneurial narratives to be effective, they need to be judged as plausible and have to resonate with an audience. Prior research has, however, not examined or explained how entrepreneurs try to meet these criteria. In this article, we addres... Read More about Pitching a business idea to investors: How new venture founders use micro-level rhetoric to achieve narrative plausibility and resonance.