Acculturating again: Taiwanese migrants’ enduring COVID-19 coping paradox in the UK
(2023)
Journal Article
Yen, D., Cappellini, B., Hendy, J., & Ming-Yao, J. (2024). Acculturating again: Taiwanese migrants’ enduring COVID-19 coping paradox in the UK. International Marketing Review, 41(7), 1-22. https://doi.org/10.1108/IMR-09-2022-0196
Purpose
The COVID-19 pandemic has caused severe challenges to ethnic minorities in the UK. While the experiences of migrants are both complex and varied depending on individuals' social class, race, cultural proximity to the host country and accultu...
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