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Epistemic in/justice: towards 'Other' ways of knowing

Hutton, M.; Cappellini, B.

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M. Hutton


This paper brings a critical awareness to the interrelations between epistemic injustice and knowledge hierarchies, through an insufficient attention to the Other as epistemically harmed. Because of the dominant empirical and theoretical authority Others are subjected to in research practices and dissemination, our paper explores how marginalised voices possess less epistemic agency due to their disciplining, neglect and subjugation as knowers through testimonial and hermeneutical injustice. We contribute two new categories of epistemic injustice in marketing; Silencing and Ignorance; areas, which reproduce and reify knowledge hierarchies but equally provide scholars with an opportunity to contest epistemic dominance. Through an explicit acknowledgment of the relationship between difference, power and knowledge in meaning making, we argue for Other consciousness which entails i) privileging Othered knowledge, ii) highlighting structural epistemic in/justice within Marketing academe and iii) advocating for artistic-inclusive processes, to alter how we theorise knowing Others, and Other knowers, in marketing scholarship.


Hutton, M., & Cappellini, B. (2022). Epistemic in/justice: towards 'Other' ways of knowing. Marketing Theory, 22(2), 155-174.

Journal Article Type Article
Acceptance Date Jan 6, 2022
Online Publication Date Mar 24, 2022
Publication Date Jun 1, 2022
Deposit Date Jan 20, 2022
Publicly Available Date Jan 20, 2022
Journal Marketing Theory
Print ISSN 1470-5931
Electronic ISSN 1741-301X
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 22
Issue 2
Pages 155-174
Public URL


Accepted Journal Article (738 Kb)

Copyright Statement
Hutton, M. and Cappellini, B., Epistemic in/justice: towards “Other” ways of knowing, Marketing Theory (22:2) pp. 151-174. Copyright © 2022 (The Authors). DOI: 10.1177/14705931221076563.

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