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Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant (2014)
Journal Article
Evanschitzky, H., Iyer, G. R., Pillai, K., Kenning, P., & Schütte, R. (2015). Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant. Journal of Product Innovation Management, 32(3), 459-475. https://doi.org/10.1111/jpim.12241

Service innovations in retailing have the potential to benefit consumers as well as retailers. This research models key factors associated with the trial and continuous use of a specific self-service technology (SST), the personal shopping assistant... Read More about Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant.