Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics.

Grewal, D.; Iyer, G.R.; Kamakura, W.A.; Mehrotra, A.; Sharma, A.

doi:10.1007/s11747-008-0095-z

All Outputs (5)

Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant (2014)
Journal Article
Evanschitzky, H., Iyer, G. R., Pillai, K., Kenning, P., & Schütte, R. (2015). Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant. Journal of Product Innovation Management, 32(3), 459-475. https://doi.org/10.1111/jpim.12241

Service innovations in retailing have the potential to benefit consumers as well as retailers. This research models key factors associated with the trial and continuous use of a specific self-service technology (SST), the personal shopping assistant... Read More about Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant.

Resource-constrained Product Development: Implications for Green Marketing and Green Supply Chains. (2012)
Journal Article
Sharma, A., & Iyer, G. (2012). Resource-constrained Product Development: Implications for Green Marketing and Green Supply Chains. Industrial Marketing Management, 41(4), 599-608. https://doi.org/10.1016/j.indmarman.2012.04.007

Are Pricing Policies an Impediment to the Success of Customer Solutions? (2011)
Journal Article
Sharma, A., & Iyer, G. (2011). Are Pricing Policies an Impediment to the Success of Customer Solutions?. Industrial Marketing Management, 40(5), 723-729. https://doi.org/10.1016/j.indmarman.2011.06.002

Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions. (2011)
Journal Article
Grewal, D., Iyer, G., Javalgi, R., & Radulovich, L. (2011). Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions. Entrepreneurship Theory and Practice, 35(3), 533-557. https://doi.org/10.1111/j.1540-6520.2011.00444.x

Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics. (2009)
Journal Article
Grewal, D., Iyer, G., Kamakura, W., Mehrotra, A., & Sharma, A. (2009). Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics. Journal of the Academy of Marketing Science, 37(2), 117-129. https://doi.org/10.1007/s11747-008-0095-z