A. Sharma
Are Pricing Policies an Impediment to the Success of Customer Solutions?
Sharma, A.; Iyer, G.R.
Authors
G.R. Iyer
Citation
Sharma, A., & Iyer, G. (2011). Are Pricing Policies an Impediment to the Success of Customer Solutions?. Industrial Marketing Management, 40(5), 723-729. https://doi.org/10.1016/j.indmarman.2011.06.002
| Journal Article Type | Article |
|---|---|
| Publication Date | 2011 |
| Deposit Date | Sep 25, 2012 |
| Journal | Industrial Marketing Management |
| Print ISSN | 0019-8501 |
| Electronic ISSN | 1873-2062 |
| Publisher | Elsevier |
| Peer Reviewed | Peer Reviewed |
| Volume | 40 |
| Issue | 5 |
| Pages | 723-729 |
| DOI | https://doi.org/10.1016/j.indmarman.2011.06.002 |
| Public URL | https://durham-repository.worktribe.com/output/1473528 |
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