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Resource-constrained Product Development: Implications for Green Marketing and Green Supply Chains.

Sharma, A.; Iyer, G.R.

Authors

A. Sharma

G.R. Iyer



Citation

Sharma, A., & Iyer, G. (2012). Resource-constrained Product Development: Implications for Green Marketing and Green Supply Chains. Industrial Marketing Management, 41(4), 599-608. https://doi.org/10.1016/j.indmarman.2012.04.007

Journal Article Type Article
Publication Date 2012-05
Deposit Date Sep 25, 2012
Journal Industrial Marketing Management
Print ISSN 0019-8501
Electronic ISSN 1873-2062
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 41
Issue 4
Pages 599-608
DOI https://doi.org/10.1016/j.indmarman.2012.04.007
Public URL https://durham-repository.worktribe.com/output/1495891