A. Sharma
Resource-constrained Product Development: Implications for Green Marketing and Green Supply Chains.
Sharma, A.; Iyer, G.R.
Authors
G.R. Iyer
Citation
Sharma, A., & Iyer, G. (2012). Resource-constrained Product Development: Implications for Green Marketing and Green Supply Chains. Industrial Marketing Management, 41(4), 599-608. https://doi.org/10.1016/j.indmarman.2012.04.007
| Journal Article Type | Article |
|---|---|
| Publication Date | 2012-05 |
| Deposit Date | Sep 25, 2012 |
| Journal | Industrial Marketing Management |
| Print ISSN | 0019-8501 |
| Electronic ISSN | 1873-2062 |
| Publisher | Elsevier |
| Peer Reviewed | Peer Reviewed |
| Volume | 41 |
| Issue | 4 |
| Pages | 599-608 |
| DOI | https://doi.org/10.1016/j.indmarman.2012.04.007 |
| Public URL | https://durham-repository.worktribe.com/output/1495891 |
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