D. Grewal
Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics.
Grewal, D.; Iyer, G.R.; Kamakura, W.A.; Mehrotra, A.; Sharma, A.
Authors
G.R. Iyer
W.A. Kamakura
A. Mehrotra
A. Sharma
Citation
Grewal, D., Iyer, G., Kamakura, W., Mehrotra, A., & Sharma, A. (2009). Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics. Journal of the Academy of Marketing Science, 37(2), 117-129. https://doi.org/10.1007/s11747-008-0095-z
| Journal Article Type | Article |
|---|---|
| Publication Date | 2009 |
| Deposit Date | Sep 25, 2012 |
| Journal | Journal of the Academy of Marketing Science |
| Print ISSN | 0092-0703 |
| Electronic ISSN | 1552-7824 |
| Publisher | Springer |
| Peer Reviewed | Peer Reviewed |
| Volume | 37 |
| Issue | 2 |
| Pages | 117-129 |
| DOI | https://doi.org/10.1007/s11747-008-0095-z |
| Public URL | https://durham-repository.worktribe.com/output/1472765 |
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