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All Outputs (4)

Marketing Live Music. (2014)
Book Chapter
O’Reilly, D., Larsen, G., & Kubacki, K. (2014). Marketing Live Music. In K. Burland, & S. Pitts (Eds.), Coughing and Clapping: Investigating Audience Experience. Ashgate/SEMPRE

A Deviant Art: Tattoo-Related Stigma in an Era of Commodification (2014)
Journal Article
Larsen, G., Patterson, M., & Markham, L. (2014). A Deviant Art: Tattoo-Related Stigma in an Era of Commodification. Psychology and Marketing, 31(8), 670-681. https://doi.org/10.1002/mar.20727

In Western society, tattoos have historically signified deviance and those who were tattooed were often stigmatized as a result. Extant research examines the nature of stigma and identifies a number of stigma management strategies adopted by people w... Read More about A Deviant Art: Tattoo-Related Stigma in an Era of Commodification.

“Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running (2014)
Journal Article
Kerrigan, F., Larsen, G., Hanratty, S., & Korta, K. (2014). “Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running. Marketing Theory, 14(2), 147-166. https://doi.org/10.1177/1470593114521451

This study examines the ubiquitous nature of music in the context of the running community. Data collected from an online running forum and a series of diary studies and interviews indicate that runners use mobile music technologies to create soundsc... Read More about “Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running.