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A Deviant Art: Tattoo-Related Stigma in an Era of Commodification

Larsen, G.; Patterson, M.; Markham, L.

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Authors

M. Patterson

L. Markham



Abstract

In Western society, tattoos have historically signified deviance and those who were tattooed were often stigmatized as a result. Extant research examines the nature of stigma and identifies a number of stigma management strategies adopted by people with tattoos. However, this research was conducted at a time when tattoo art was largely confined to particular groups and members of society. In recent years tattooing has transformed dramatically, such that the practice has become commodified and embedded in everyday production and consumption practices. Consequently, our study examines the changing nature of tattoo-related stigma, and the subsequent impact this has had on the strategies employed by consumers to manage this stigma. Emerging stigma management strategies are identified and discussed within the context of an emergent stigma, the “stigma of the commodity.”

Citation

Larsen, G., Patterson, M., & Markham, L. (2014). A Deviant Art: Tattoo-Related Stigma in an Era of Commodification. Psychology and Marketing, 31(8), 670-681. https://doi.org/10.1002/mar.20727

Journal Article Type Article
Online Publication Date Jul 9, 2014
Publication Date Aug 1, 2014
Deposit Date May 27, 2014
Publicly Available Date Jul 9, 2016
Journal Psychology and Marketing
Print ISSN 0742-6046
Electronic ISSN 1520-6793
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 31
Issue 8
Pages 670-681
DOI https://doi.org/10.1002/mar.20727
Public URL https://durham-repository.worktribe.com/output/1463989

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Copyright Statement
This is the peer reviewed version of the following article: Larsen, G., Patterson, M. and Markham, L. (2014), A Deviant Art: Tattoo-Related Stigma in an Era of Commodification. Psychol. Mark., 31 (8): 670–681, which has been published in final form at http://dx.doi.org/10.1002/mar.20727. This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.






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