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All Outputs (43)

A Critical Review of Impulse Purchasing and its Measurement. (2009)
Presentation / Conference Contribution
Xiao, S., Newman, A., & Nicholson, M. (2009, December). A Critical Review of Impulse Purchasing and its Measurement. Paper presented at Spring Conference of the Marketing Management Association, Chicago, USA

Consumer Channel Choice as an Operant Process (2007)
Presentation / Conference Contribution
Nicholson, M., & Xiao, S. (2007, December). Consumer Channel Choice as an Operant Process. Paper presented at 5th International Conference on Business, Economics, Management & Marketing., Athens, Greece