Professor Sarah Xiao hong.xiao@durham.ac.uk
Professor
A Critical Review of Impulse Purchasing and its Measurement.
Xiao, S.H.; Newman, A.J.; Nicholson, M.
Authors
A.J. Newman
M. Nicholson
Citation
Xiao, S., Newman, A., & Nicholson, M. (2009, December). A Critical Review of Impulse Purchasing and its Measurement. Paper presented at Spring Conference of the Marketing Management Association, Chicago, USA
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Spring Conference of the Marketing Management Association |
| Publication Date | 2009 |
| Deposit Date | Mar 9, 2015 |
| Public URL | https://durham-repository.worktribe.com/output/1698989 |
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