Professor Sarah Xiao hong.xiao@durham.ac.uk
Head Of Dept - Management & Marketing
Opt-in Choice of Mobile Advertising: The Role of Usage Context Paper.
Xiao, S.H.; Yermekbayeva, D.
Authors
D. Yermekbayeva
Citation
Xiao, S., & Yermekbayeva, D. (2012, December). Opt-in Choice of Mobile Advertising: The Role of Usage Context Paper. Paper presented at Academy of Marketing Annual Conference 2012., University of Southampton, Southampton, UK
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Annual Conference 2012. |
| Publication Date | 2012 |
| Deposit Date | Mar 9, 2015 |
| Public URL | https://durham-repository.worktribe.com/output/1684128 |