The Rise of Big Data and the Loss of Privacy

Chirita, Anca Daniela

Abstract

This chapter offers a classification of personal data based on the study of privacy policies of Google, Microsoft Windows, Facebook, Instagram, Linked-In, and Whisper. It argues that online price discrimination contributes to higher corporate profits and economic inequality. Competition policy intervention is therefore needed to curb this inequality that generates a false impression that a few digital giants are competing on the merit of their ‘highly innovative’ data-driven products and performance. The chapter argues that knowing a consumer’s usage, frequency, preferences, and choices disempowers online consumers.

Citation

Chirita, A. D. (2018). The Rise of Big Data and the Loss of Privacy. In M. Bakhoum, B. Conde Gallego, M. Mackenordt, & G. Surblytė-Namavičienė (Eds.), Personal data in competition, consumer protection and intellectual property law : towards a holistic approach? (153-189). Springer Verlag. https://doi.org/10.1007/978-3-662-57646-5_7

• Online Publication Date: Nov 3, 2018
• Publication Date: Nov 3, 2018
• Deposit Date: Mar 7, 2016
• Publicly Available Date: Nov 3, 2020
• Publisher: Springer Verlag
• Pages: 153-189
• Series Title: MPI studies on intellectual property and competition law
• Book Title: Personal data in competition, consumer protection and intellectual property law : towards a holistic approach?
• ISBN: 9783662576458
• DOI: https://doi.org/10.1007/978-3-662-57646-5_7
• Public URL: https://durham-repository.worktribe.com/output/1643225
• Publisher URL: https://link.springer.com/chapter/10.1007%2F978-3-662-57646-5_7
• Related Public URLs: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2795992