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Trick or Treat? An Examination of Marketing Relationships in a Non-deceptive Counterfeit Market.

Xiao, S.H.; Nicholson, M.

Authors



Citation

Xiao, S., & Nicholson, M. (2010). Trick or Treat? An Examination of Marketing Relationships in a Non-deceptive Counterfeit Market. Journal of Organizational Behavior Management, 30(3), 247-270

Journal Article Type Article
Publication Date 2010
Journal Journal of Organizational Behavior Management
Print ISSN 0160-8061
Publisher Taylor and Francis Group
Peer Reviewed Peer Reviewed
Volume 30
Issue 3
Pages 247-270
Keywords Evolutionary Psychology, Behavioural Ecology, Counterfeiting, Illicit Consumption, Marketing Firms
Public URL https://durham-repository.worktribe.com/output/1553373