Research Repository
| Research Interests | The Psychology of Persuasion Influencer Marketing and Content Creation The Behavioural Economics of Consumer Choice The Presentation of Self in Social Media Life Disability, Accessibility and Inclusive Marketing |
|---|---|
| Teaching and Learning | Behavioural Science Marketing Buyer Behaviour & Marketing Innovation Design Thinking for Innovation Influencer Marketing Strategies |
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
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