Dr Jeffrey Hughes jeffrey.hughes@durham.ac.uk
Associate Professor of Strategy and Entrepreneurship
Lost in Translation? Persuasive Practices and Big Data Analytics.
Hughes, J.; Ball, K.
Authors
K. Ball
Citation
Hughes, J., & Ball, K. (2018, December). Lost in Translation? Persuasive Practices and Big Data Analytics. Paper presented at Tension in the Data Environment: Can Organisations Meet the Challenge?, Coventry, England
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Tension in the Data Environment: Can Organisations Meet the Challenge? |
| Conference Location | Coventry, England |
| Publication Date | 2018-12 |
| Deposit Date | Mar 13, 2023 |
| Public URL | https://durham-repository.worktribe.com/output/1134037 |
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