The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior (2024)
Journal Article
Ghiassaleh, A., Kocher, B., & Czellar, S. (2024). The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior. Journal of Retailing, https://doi.org/10.1016/j.jretai.2024.01.001

Retailers encounter consequential choices when categorizing products on a (virtual) shelf display. This research disentangles the impact of two of these categorization schemes, namely attribute-based and benefit-based product catego... Read More about The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior.

The Influence of Lenders’ Personalities in Luxury Renting (2023)
Conference Proceeding
Pino, G., Ostovan, N., Ghiassaleh, A., & Kocher, B. (in press). The Influence of Lenders’ Personalities in Luxury Renting.

Testing the performance of online recommendation agents: A meta-analysis (2023)
Journal Article
Blut, M., Ghiassaleh, A., & Wang, C. (2023). Testing the performance of online recommendation agents: A meta-analysis. Journal of Retailing, 99(3), 440-459. https://doi.org/10.1016/j.jretai.2023.08.001

Many retailers (e.g., Amazon, Walmart) use various types of online recommendation agents (RAs) on their websites to suggest goods and services to consumers. These RAs screen millions of options to ease consumers’ information search and evaluation. To... Read More about Testing the performance of online recommendation agents: A meta-analysis.

The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion (2022)
Conference Proceeding
Jiang, S., Ghiassaleh, A., & Yan, J. (2022). The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion. In Proceedings of the European Marketing Academy