David M Brown
Sustainability Starts from Within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organizations
Brown, David M; Apostolidis, Chrysostomos; Lal Dey, Bidit; Singh, Pallavi; Thrassou, Alkis; Kretsos, Lefteris; Mohiuddin Babu, Mujahid
Authors
Dr Chrysostomos Apostolidis chrysostomos.apostolidis@durham.ac.uk
Associate Professor
Bidit Lal Dey
Pallavi Singh
Alkis Thrassou
Lefteris Kretsos
Mujahid Mohiuddin Babu
| Journal Article Type | Article |
|---|---|
| Acceptance Date | Dec 11, 2023 |
| Online Publication Date | Dec 19, 2023 |
| Publication Date | 2024-02 |
| Deposit Date | Dec 12, 2023 |
| Publicly Available Date | Dec 20, 2023 |
| Journal | Industrial Marketing Management |
| Print ISSN | 0019-8501 |
| Publisher | Elsevier |
| Peer Reviewed | Peer Reviewed |
| Volume | 117 |
| Pages | 14-27 |
| DOI | https://doi.org/10.1016/j.indmarman.2023.12.006 |
| Public URL | https://durham-repository.worktribe.com/output/2023416 |
Files
Published Journal Article
(1.4 Mb)
PDF
Publisher Licence URL
http://creativecommons.org/licenses/by/4.0/
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