An Indexed Approach for Expectation-Confirmation Theory: A Trust-based model
(2024)
Journal Article
AlSokkar, A. A. M., Law, E. L., AlMajali, D. A., Al-Gasawneh, J. A., & Alshinwan, M. (2024). An Indexed Approach for Expectation-Confirmation Theory: A Trust-based model. Electronic Markets, 34(1), Article 12. https://doi.org/10.1007/s12525-024-00694-3
The present study utilised the Expectation-Confirmation Theory (ECT) as a theoretical framework to examine the temporal development of customer trust, satisfaction, and repurchase intent. In subsequent phases of the ECT, the significance of expectati... Read More about An Indexed Approach for Expectation-Confirmation Theory: A Trust-based model.