Comparing social perceptions of culturally emic protagonists using the Stereotype Content Model: A scale development and adaption process across four languages and eight countries
(2023)
Journal Article
Schemmerling, M., Friehs, M., Kotzur, P. F., Bastias, F., De Keersmaecker, J., Macedo, F. G., …Boehnke, K. (2023). Comparing social perceptions of culturally emic protagonists using the Stereotype Content Model: A scale development and adaption process across four languages and eight countries. Psychological Test Adaptation and Development, 4(1), 350-362. https://doi.org/10.1027/2698-1866/a000067
Cross-cultural comparisons are often based on a single itemset that is used in several cultures and languages being translated semantically correct. In contrast, a new, emic, approach measures the same construct with individually created items for ea... Read More about Comparing social perceptions of culturally emic protagonists using the Stereotype Content Model: A scale development and adaption process across four languages and eight countries.