Dr Varqa Shamsi Bahar's Outputs (2)

Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality (2021)
Journal Article
Bahar, V. S., Nenonen, S., & Starr Jr, R. G. (2022). Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality. Tourism Management, 88, 104417. https://doi.org/10.1016/j.tourman.2021.104417

Coopetition—a blend of cooperation and competition—is vital for ensuring hotels work successfully with platforms. Platforms are digital hubs that enable vast numbers of hotels and customers to engage with one another. However, existing research offer... Read More about Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality.

From channel integration to platform integration: Capabilities required in hospitality (2021)
Journal Article
Bahar, V. S., Nenonen, S., & Starr, R. G. (2021). From channel integration to platform integration: Capabilities required in hospitality. Industrial Marketing Management, 94, 19-40. https://doi.org/10.1016/j.indmarman.2021.02.003

Although channel integration is vital to manage multiple channels in harmony, most research focuses on direct and indirect channels. However, hotels increasingly engage with platforms – an interface bringing together a network of hotels and customers... Read More about From channel integration to platform integration: Capabilities required in hospitality.